Vimeo is launching a new program for independent filmmakers, promising to dole out up to $500,000 to help them market their films if they have raised at least $10,000 from crowdfunding sites.
In exchange, the filmmakers must grant Vimeo an exclusive digital window on the site’s on-demand service. The company said it will grant free one-year Pro accounts and access to a $500,000 audience-development fund to help select filmmakers market their projects.
Vimeo said it will review “distribution-ready” films on crowdfunding platforms including Kickstarter, Indiegogo and Seed&Spark and then pick projects that will receive Pro accounts and marketing dollars. The company will create promotional campaigns on and off vimeo.com, with selected partners receiving at least $10,000 in marketing funding.
“While crowdfunding has changed the game in getting films made, Vimeo is taking the next step supporting filmmakers to get their work seen and purchased on Vimeo and across the web,” said Greg Clayman, general manager of audience networks.
The Internet video company, a subsidiary of IAC, timed the announcement for the Sundance Film Festival.
Vimeo On Demand, introduced last March, lets the service’s premium subscribers sell content on their own terms. Vimeo offers a 90/10 revenue split, with 90% going to the content owners. This month Vimeo added in-player transaction support, allowing creators to sell their work on their own sites or embedded across the web.