Viggle Buys Dijit Media, in Another Second-Screen TV Mashup

In the latest shuffling of the deck in the TV app space, Viggle said it has acquired Dijit Media, a maker of a TV and movie guide apps for mobile devices.

Terms of the deal are not being disclosed. Viggle, a kind of TV loyalty program that grants users points redeemable for prizes, was formed in 2010 by media entrepreneur Robert F.X. Sillerman. Dijit’s NextGuide app combines listings from live TV services with movies and TV shows available on services like Netflix, Hulu Plus and Apple’s iTunes, and lets users set reminders for things they want to watch.

SEE ALSO: Fox, Other Nets Try New Way of Nagging You to Watch Their Shows with Dijit’s NextGuide

The deal comes one month after Viggle acquired Wetpaint, a startup that produced content for TV fans, in December for $30 million in Viggle stock. Viggle shares are traded over the counter.

Viggle remains deeply in the red. The New York-based company reported $12.3 million in revenue and a net loss of $83.8 million for the first nine months of 2013.

In other recent news in this space, i.TV acquired TV app developer GetGlue in November. Viggle also had tried to buy GetGlue, but that deal fell through after Viggle couldn’t raise the necessary financing. Meanwhile, Yahoo has announced that it will be shutting down its own TV companion app, IntoNow, at the end of March; the Internet media firm had acquired startup IntoNow in early 2011.

Popular on Variety

Viggle said it plans to integrate NextGuide with its own rewards system, which will let NextGuide users be rewarded with Viggle Points — redeemable for real rewards like gift cards — for setting reminders for their favorite shows. Similarly, Viggle users will have more options to earn Viggle Points by leveraging Dijit technology and services.

“The addition of Dijit’s exclusive features that can help audiences search for and then be reminded of what is on and when, and even control their DVR from anywhere, means fans never have to miss their favorite shows or movies,” said Greg Consiglio, president and COO of Viggle, in announcing the deal.

SEE ALSO: Yahoo Is Shutting Down TV App IntoNow — But the Second Screen Isn’t Dead Yet

San Francisco-based Dijit Media’s investors include venture-capital firms Menlo Ventures and Alsop Louie Partners. As of last fall, the company had eight full-time employees including CEO Jeremy Toeman.

The Viggle companies, including Wetpaint, Dijit and Viggle, had more than 17 million monthly users in December.

Sillerman previously founded and ran CKX, which among other properties acquired “American Idol” producer 19 Entertainment. The current Viggle corporate entity was formed via a reverse merger in February 2011 with a defunct database-marketing software firm.

More Digital

  • Activision-Blizzard-Overwatch-League-Grand-Finals-2018

    YouTube Scores Exclusive Streaming for Activision Blizzard's E-Sports, Including Overwatch and Call of Duty Leagues

    YouTube landed a multiyear deal as the exclusive live-streaming partner for Activision Blizzard’s e-sports events worldwide, including Overwatch League, Call of Duty League, Hearthstone Esports. The agreement (which excludes China) promises to give a big boost to YouTube Gaming, the video giant’s dedicated home for all things related to games. It’s also a loss for [...]

  • Grammy Moments Brandi Carlile John Legend

    What's a Grammy Moment Worth? Brandi Carlile, John Legend, Label Execs Weigh In

    In simpler times, an artist could see album sales spike to over 500,000 in the days after a Grammy Awards broadcast appearance. That was Santana’s experience in 2000. Following a performance on the show and eight Grammy wins, “Supernatural” flew off the shelves — a gold certification from one key look. Today, that seems downright [...]

  • Netflix-logo-N-icon

    Netflix Sets Up Italian Office in Rome (EXCLUSIVE)

    After opening its doors in Paris last week, Netflix is setting up an office in Rome, Variety can reveal. The streaming giant has confirmed that it will move its Italian team, which is now based in Amsterdam, to new offices in the Italian capital, where they are currently seeking a space. The process will take [...]

  • Jill Dickerson - Snap

    Snap Taps OWN's Jill Dickerson to Lead Unscripted Programming

    Jill Dickerson has left OWN: Oprah Winfrey Network after more than a decade to join Snap Inc., the parent company of Snapchat, as a senior member of the Snap Originals team. A seasoned reality TV exec, Dickerson will help lead the development of Snap’s docu-series and unscripted programming and is based at the company’s Santa [...]

  • Deadspin - Jim Rich

    Deadspin to Relaunch Under New Editor Jim Rich, Following Mass Staff Resignation

    Deadspin, the irreverant sports news and opinion digital-media brand that has been dormant since last November, is going to get re-spun under newly hired editor-in-chief Jim Rich. G/O Media named the veteran editor and journalist, who formerly served as editor-in-chief of the New York Daily News, executive editor at Huffpost, and night sports editor at [...]

More From Our Brands

Access exclusive content