Success in the videogame industry is dependent upon making titles and hardware appeal to 34 million core gamers in the U.S., according to a new report released by the NPD Group.
“Core gamers are really the lifeblood of the industry, spending tremendous amounts of time on their hobby of choice,” said NPD analyst Liam Callahan. “With the new console generation off to a great start, we can expect the amount of time spent gaming to increase as more core gamers adopt them.”
The 34 million that NPD cited in its report, spend an average of 22 hours per week playing video games and five or more hours a week on a PlayStation 3, PlayStation 4, Xbox 360, Xbox One, PC, or Mac. Games they play cover the action, adventure, fighting, flight, massively multi-player, racing, real time strategy, role-playing, shooter and sports genres.
An estimated two-thirds of the core group play games on phones and mobile devices, with consoles and computers the most popular platforms.
Close to 70% of the group play multiplayer games either regularly or occasionally.
When given a choice of game formats, 74% claim they would opt for the physical format over digital if the price was the same, NPD said, but the preference for digital grew 5% to 26% this year.
“Core gamers are an important part of the games industry and understanding their behavior is critical to anyone invested in the games space – especially considering the launch of the new consoles and the continued evolution of digital gaming,” Callahan said.
NPD’s study questioned 7,927 individuals over the age of nine in March.