×
You will be redirected back to your article in seconds

34 Million Gamers are ‘Lifeblood’ of Industry

Success in the videogame industry is dependent upon making titles and hardware appeal to 34 million core gamers in the U.S., according to a new report released by the NPD Group.

“Core gamers are really the lifeblood of the industry, spending tremendous amounts of time on their hobby of choice,” said NPD analyst Liam Callahan. “With the new console generation off to a great start, we can expect the amount of time spent gaming to increase as more core gamers adopt them.”

The 34 million that NPD cited in its report, spend an average of 22 hours per week playing video games and five or more hours a week on a PlayStation 3, PlayStation 4, Xbox 360, Xbox One, PC, or Mac. Games they play cover the action, adventure, fighting, flight, massively multi-player, racing, real time strategy, role-playing, shooter and sports genres.

An estimated two-thirds of the core group play games on phones and mobile devices, with consoles and computers the most popular platforms.

Close to 70% of the group play multiplayer games either regularly or occasionally.

When given a choice of game formats, 74% claim they would opt for the physical format over digital if the price was the same, NPD said, but the preference for digital grew 5% to 26% this year.

“Core gamers are an important part of the games industry and understanding their behavior is critical to anyone invested in the games space – especially considering the launch of the new consoles and the continued evolution of digital gaming,” Callahan said.

NPD’s study questioned 7,927 individuals over the age of nine in March.

More Digital

  • YouTube-Rewind-2019

    YouTube Rewind 2019 Scraps Old Format After Last Year's Torrent of Dislikes

    YouTube has taken a brand-new approach with this year’s YouTube Rewind mashup video — dropping its tradition of highly produced original videos segments. Instead, the 2019 version is a montage of what the platform says were the biggest moments and milestones from around the world on YouTube. The move came after the 2018 YouTube Rewind [...]

  • PewDiePie

    PewDiePie Is the Most-Watched YouTube Creator of 2019 With 4 Billion Views

    PewDiePie’s Bro Army remains stronger than ever: The top YouTuber is the most-viewed creator of 2019 on the platform year-to-date, with more than 4 billion views this year, according to YouTube. The comedian, game vlogger and meme aficionado, whose real name is Felix Kjellberg, is also the most-subscribed individual YouTube creator, currently with 102 million [...]

  • Variety Summit Examines Streaming Options and

    Variety Summit Examines Streaming Options and Innovation

    Analytics, monetization and the expanding landscape of entertainment will be the focus of Variety’s Innovate Summit: Discovery & Data Science in Media on Dec. 5 in West Hollywood. The event is presented by PwC. The summit will feature 32 speakers, each considered industry leaders in the emerging world of streaming. Each panel will speak to [...]

  • Talas World Xandra

    Amazon Alexa Gets First Interactive Audio Original, Courtesy of Xandra (EXCLUSIVE)

    First there was “Bandersnatch,” now there is “Tala’s World.” Interactive media is making the jump to smart speakers, starting with a new serialized young adult adventure series produced by audio startup Xandra, and licensed exclusively by Amazon. “Tala’s World” consists of seven episodes, which invite listeners to come along on an audio adventure that involves [...]

  • Billie Eilish Dazzles Crowd With Intimate

    Billie Eilish Dazzles Crowd With Intimate Acoustic Set at Apple Headquarters

    “This is really insane. Nothing like this has ever been done on this stage.” Billie Eilish was addressing the packed crowd midway through her set at the Steve Jobs Theater at Apple Park in California’s Silicon Valley, marking the first time an artist has given a public concert at the iconic home to Apple’s keynote [...]

  • James-Charles-YouTube

    YouTube Reveals 2019 Top-Trending Videos, Most-Viewed Music Videos

    YouTube is out with its year-in-review lists for 2019, documenting the top videos, trends, creators, music, games and more. Leading the list of U.S. top-trending videos was beauty influencer James Charles’ “No More Lies” (pictured above), his video response to accusations of betrayal and misbehavior by vlogger Tati Westbrook. After the controversy blew up in [...]

  • Billie Eilish in Talks With Apple

    Billie Eilish Nearing Deal With Apple TV Plus for R.J. Cutler-Helmed Documentary

    Apple TV Plus is nearing a deal to acquire a yet-untitled Billie Eilish documentary, directed by R.J. Cutler and produced by Interscope Films, a source close to the situation confirmed to Variety. While reports have that said that film is part of a $25 million deal and has a budget between $1-2 million, a source [...]

More From Our Brands

Access exclusive content