Vice, the hipster digital media company and studio aimed at Gen Y audiences, is set to launch a sports channel this summer — promising a journalistic deep-dive into drama on and off the field — and called out four new series it has in the works.
“We’re the first, I believe, platform-agnostic company out there… Mobile, online, TV, film — we’re coming,” Vice founder and CEO Shane Smith said, unveiling the new initiatives to marketers at the company’s first Digital Content NewFronts presentation Friday. “All we care about is making great content.”
According to Smith, HBO has renewed the “Vice” newsmagazine show for a third season.
Vice has nearly 7 million subscribers on YouTube, noted chief creative officer Eddy Moretti: “Vice proves that online video works… Our mission in everything we do is to create a living, breathing chronicle of our times,” Moretti said.
Vice Sports, to launch in June in time for the 2014 FIFA World Cup, will feature “Vice World of Sports,” covering the intersection of sports and politics, business and culture, such as the NBA’s expansion to markets worldwide and the “world cup of reindeer racing.”
“Toxic” is a new show for the recently launched Vice News exploring the environmental damage human societies have inflicted on the Earth, and the potential solutions for healing the planet. Vice said it’s seeking brand sponsors for “Toxic” and other shows.
The company also announced that YouTube in June will feature Vice News in the second round of its “preferred” marketing campaign. That will include ads for Vice News on TV and digital, in print and out-of-home.
Two other new shows in Vice’s lineup: “Motherboard Roundtable” on its Motherboard technology channel, a talkshow-format show exploring innovative new tech like the world’s fastest electric motorcycle and “smart” rifles; and an untitled series for the Noisey music channel, delving into underground music scenes across the nation.
Vice also announced it has renewed “Fresh Off the Boat,” a global travel and food show hosted by New York restaurateur Eddie Huang, for a third season on its food channel, Munchies, which it launched in conjunction with FremantleMedia.
The event was held at Sunshine Cinema on Manhattan’s Lower East Side.
Vice was founded in 1994 in Montreal, now based in Brooklyn, N.Y., with operations worldwide. In addition to its websites, video properties and a print mag, the company produces documentary films, music videos and books.
Last year, 21st Century Fox made a $70 million investment in Vice, giving Fox a 5% stake in the company.