You will be redirected back to your article in seconds

Vice Media Pacts with Rogers for $100 Million Canadian Studio Venture, TV Channel

Vice Media and Canada’s Rogers Communications, a media and communications conglom, have formed a $100 million joint venture to create a multimedia production studio and national TV network dedicated to original programming from the Great White North.

The new studio, to be based in Toronto, will operate under Vice’s creative direction and will aim its fare at younger, digitally-savvy demos. Vice Canada Studio will focus on delivering news and entertainment content for TV, mobile and digital devices. The $100 million in funding is in Canadian dollars; the JV is a 50-50 venture between Vice and Rogers.

The pact includes plans for the Vice TV Network, a dedicated Canadian TV channel distributed throughout the country. Rogers is the No. 1 cable operator in the country, with about 2 million video subs.

For New York-based Vice, it’s a homecoming of sorts: The company started out as a counterculture magazine published in 1994 from Montreal, Quebec.

The Rogers deal comes after Vice Media this fall closed $500 million in funding from A+E Networks and Technology Crossover Ventures, valuing Vice at more than $2.5 billion.

“We wanted to build a powerhouse for Canadian digital content focused on 18- to 34-year-olds,” said Guy Laurence, Rogers president and CEO. “Vice was the obvious choice to partner with. They started in Canada but then moved to New York to prove they could build a global media company, which they’ve done… We’re going to shake up Canada with exciting, provocative content and we’ll export it around the world.”

Added Vice Media founder Shane Smith: “Essentially we are building a content-creation hub that will generate premium video for a cutting edge media company that will program — simultaneously — the holy trinity of convergence: mobile, online and TV.”

Vice Canada Studio will produce Canadian-focused content including news, drama, documentaries and programming covering food, sports, fashion, tech and other topics. The JV plans to work with Canadian directors, producers, journalists, editors and filmmakers and will launch an incubator with workshops aimed at developing journalists across Canada.

The pact also encompasses: daily mobile alerts of Canadian-created news and information including exclusives for Rogers and Fido customers; Vice TV Formats, a new slate of television formats developed, produced and made with Canadian talent to air on the Vice TV Network; and Vice Plus, mobile versions of Vice franchises including environmental show “Toxic” and “F*ck That’s Delicious” starring rapper and former chef Action Bronson.

Separately, Vice will continue to produce its original docuseries for HBO and has a production deal with global television giant FremantleMedia.

Popular on Variety

More Digital

  • Motiv: Max ConzeFoto: © ProSiebenSat.1/Martin SaumweberDieses

    ProSiebenSat.1 Boss Max Conze Unfazed By the Invasion of the Digital Streaming Giants

    Max Conze, CEO of German broadcast company ProSiebenSat.1 since June last year, appeared relatively relaxed about the prospect of the coming invasion of new subscription streaming players like Disney Plus into his territory when speaking to journalists at TV market and conference Mipcom in Cannes Tuesday. “Disney will not lock away all their content,” he [...]

  • Illustration of the video streaming company

    Netflix Q3 Preview: The Calm Before the Streaming-Wars Storm?

    Wall Street is expecting Netflix to hit or slightly beat subscriber and financial targets when it reports third quarter 2019 results on Wednesday after market close. But then what? Debate among analysts continues to rage about what will happen to Netflix’s market-leading position once it’s facing big new rivals in Disney Plus and Apple TV [...]

  • countdown

    Apple Takes Down Viral 'Countdown' Horror App, STX Brings It to Android Instead

    An app that can predict the date and time of your death may have been too much for Apple to stomach: The iPhone maker removed a viral app inspired by the upcoming horror movie “Countdown” a few days ago, putting an end to its meteoric rise. Before its removal, “Countdown” had surpassed TikTok, YouTube and [...]

  • daydream view

    Google Ships Pixel 4 Without Daydream VR Support, Stops Selling Daydream Viewer

    Google is effectively phasing out its Daydream virtual reality (VR) platform: The company’s latest flagship Pixel 4 flagship phone, which Google unveiled at a press event in New York Tuesday, won’t support Google’s Daydream mobile VR platform anymore, a spokesperson confirmed to Variety. The company will also stop selling the Daydream viewer, but continue to [...]

  • Google Wifi

    The New Google Wifi Ships in Three Colors Because Good-Looking Routers Work Better

    When Google revamped its Wifi router product, it extended the devices reach and doubled their speed, while also adding a full-blown smart speaker with Google Assistant. But the company paid just as much attention to Google Wifi’s design, down to the decision to ship the product in three colors. The surprising reason for this: Google [...]

  • Nest Mini

    Google Introduces New $49 Nest Mini Speaker With On-Board Machine Learning, Stereo Pairing

    Google introduced a revamped version of its entry-level smart speaker at a press event in New York Tuesday: The new $49 Nest Mini speaker effectively replaces its Home Mini predecessor with bigger sound, a built-in machine learning chip for faster responses, ultrasound for proximity detection and the ability to pair 2 speakers for inexpensive stereo [...]

More From Our Brands

Access exclusive content