VH1 Inks BuzzFeed Video Deal Aimed at Driving Users to TV (Exclusive)

Partnership kicks off with short-form segments promoting 'Couples Therapy with Dr. Jenn'

MTV Networks’ VH1 has enlisted BuzzFeed to create a series of video segments designed to drive the site’s users to the cabler’s TV shows — yet another example of traditional media teaming with an Internet upstart in a bid to expand audience reach.

Terms of the deal are not being disclosed. Under the pact, the BuzzFeed and VH1 partner content will be promoted on-air and across the network’s digital platforms as well as at buzzfeed.com/vh1.

BuzzFeed also has deals under its Social Tune-In Program with networks including NBCUniversal’s Bravo and AMC Networks’ IFC.

On Sept. 8, VH1 will begin airing videos produced with BuzzFeed to promote season five of “Couples Therapy with Dr. Jenn” (see example, above), which premieres Wednesday at 9 p.m. ET/PT. Couples booked to appear with Dr. Jenn Berman this season include: Juan Pablo Galavis and Nikki Ferrell from ABC’s “The Bachelor”; adult film star Jenna Jameson and her boyfriend John Wood; CBS “Big Brother” alum Dick “Evel Dick” Donato and girlfriend Stephanie Rogness-Fischer; Naughty By Nature’s Anthony “Treach” Criss and girlfriend Cicely Evans; and Deena Cortese and boyfriend Chris Buckner from MTV’s “Jersey Shore.”

SEE ALSO: Why BuzzFeed Is Launching Its Own Hollywood Studio

“Our fans have a voracious appetite for VH1 content across all screens,” said Caralene Robinson, SVP of VH1’s creative group and consumer marketing. “BuzzFeed is the perfect partner to expand our reach to a wider audience and to engage even deeper with the VH1 brand across the social web.”

New York-based BuzzFeed is best known for its shareable list-based articles. The company last month raised $50 million in funding from VC firm Andreesen Horowitz, valuing BuzzFeed at $850 million, to expand its operations in terms of content and international footprint. Under the new strategy, the company has established BuzzFeed Motion Pictures, which will encompass everything from animated GIFs and short-form video, and — eventually — episodic content and full-length movies.