×
You will be redirected back to your article in seconds

Variety to Publish Weekly TV and Film Fan Engagement Measurement Combining All Major Digital Platforms

ListenFirst Media Introduces Digital Audience Ratings with 40+ Studios, Networks as Launch Partners

Committed to helping the entertainment industry understand how consumers are engaging with U.S. content, Variety will begin publishing a new measurement of  TV/film-related fan activity across all major digital platforms.

Each week, ListenFirst Media will exclusively provide Variety with its new Digital Audience Ratings (DAR), which quantifies over 1 billion users’ interaction with programming that goes far beyond the Nielsen ratings or box office totals. Here’s the first installment.

DAR is a syndicated rating system for fan engagement with television and film, measuring how titles perform across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia, by combining them into one easy-to-understand numeric score. More than 40 major studios and TV networks have signed on as launch partners for DAR, including including the CW, AMC Networks, A+E Networks, Sony Pictures Entertainment, Universal Pictures, and Relativity Media.

“We’re always looking for some measurement that our entire industry can hold up as the standard,” said Elias Plishner, executive VP of worldwide digital marketing for Sony Pictures Entertainment. “ListenFirst Media provides that measurement instead of everyone using dozens of different services, which is like talking different languages.”

“For the first time ever, ListenFirst Digital Audience Ratings allow us to quantify cross-platform digital and social engagement that isn’t reliant on time-slots or even if a show is in-season or out-of-season,” said Tom Ziangas, SVP of research at AMC Networks. “It’s about articulating the value of a program and giving us, and our advertisers, the context to compare that program in a consistent and simple way across the television landscape.”

DAR has attracted the participation of so many established media companies because it not only captures that most elusive but important intangible known as “buzz,” but simplifies what can be a fragmented, chaotic dynamic online.

In a world where content is consumed across so many different devices and windows, DAR becomes a powerful tool for gauging the effectiveness of marketing expenditures and media buying without having to cobble together many different measurements from disparate digital channels.

DAR doesn’t just track titles that are new at the box office or on TV, monitoring content that can also be highly engaged as a result of release in other windows such as home video or promotional efforts months or years before coming to market.

For example, DAR can provide a side-by-side comparison of how impactful online a trailer for a movie coming out in 2016 is alongside a movie being released next week.

Variety will publish DAR figures for the 10 TV shows with the most digital engagement every Tuesday (measuring shows from the preceding Monday through Sunday) and for the five films with the most digital engagement every Thursday, which will measure films from the preceding Wednesday through Tuesday.  The methodology behind DAR will be published along with each week’s results.

Since launching in 2012, ListenFirst has been working across the entertainment landscape with dozens of film studios and TV networks. ListenFirst Co-Founders and Co-CEOs, Jason Klein and Christian Anthony built and ran full-service global digital agencies for over a decade, having started Special Ops Media in 2002 (acquired by LBi, now DigitasLBi part of the Publicis Groupe).

“We developed the ListenFirst Digital Audience Ratings in response to requests from networks, studios, and sales teams who are all struggling with the same question: how do I value audience engagement for film and television across digital/social platforms in a digestible and consistent manner? ” said Klein. “The rapid adoption of DAR by the biggest media players has shown that we are solving a universal dilemma faced by everyone from marketing to ad sales to research and media buying.  We’re providing the measurement standard to quantify audience engagement in a way that complements traditional tracking and ratings that don’t take these critical indicators into account.”

 

More Digital

  • ‘Wonder Park’ Tops Studios’ TV Ad

    ‘Wonder Park’ Tops Studios’ TV Ad Spending for the Fourth Week in a Row

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the fourth week in row with “Wonder Park.” Ads placed for the animated film had an estimated media value of $5.18 million through Sunday for 1,718 national [...]

  • Chinese Tech Firm Huawei Seeks Content

    Beleaguered Chinese Tech Firm Huawei Seeks Content for Expansion Into Southeast Asia

    One of the most surprising first-time attendees at FilMart is Chinese tech giant Huawei, which has come to Hong Kong to acquire the video content it needs to support its strategy of expansion into Southeast Asia. The company is currently embroiled in a PR nightmare as it defends itself against accusations that its equipment could [...]

  • Canadian Animation Shop Guru Studio Makes

    Canadian Animation Shop Guru Studio Makes Moves in China

    Guru Studio, an award-winning Toronto-based studio, is keen to get a slice of China’s animation market, which has been growing quickly. “China has the single biggest TV audience in the world and is the second big economy. It’s a natural move for us to build a brand in China,” said Louise Jones, Guru VP of [...]

  • Netflix's Newest Interactive Animated Kids Show

    Netflix Announces New Interactive Animated Kids Show 'Battle Kitty'

    Netflix is doubling down on interactive content for kids. The streaming service announced a new interactive animated show on Tuesday dubbed “Battle Kitty” from Matt Layzell. The company didn’t share a premiere date for the show yet. “Netflix has given me the incredible opportunity to help change how young people see themselves,” said Layzell. “Like [...]

  • stream march madness 2019 online free

    NCAA Tournament: How to Stream March Madness Online

    The rankings are in, and the 68-team field is set. March Madness is officially upon us, and if you want to catch the action from home, from the office, or on-the-go, there are a couple ways to stream March Madness online for free. The first game kicks off today, and the tournament runs until April [...]

  • Google Stream Detailed, Named Stadia

    Google's Stadia Aims to Turn Any Screen Into a Powerful Gaming Console

    Stadia is Google’s game streaming service that is designed to let you play high-end games on most modern screens — be they phone, laptop, tablet, computer or TV — with very little download time and no loss of fidelity, the company announced Tuesday at the Game Developers Conference. The service is launching in 2019. Cost [...]

  • Amazon Focused on Building the Game

    Amazon Focused on Building the Game Industry's Digital Infrastructure

    While most of the discussion around Amazon’s presence in the game industry revolves around their scattershot game projects and rumored cloud gaming platform, the tech giant has been far more involved in building the backend infrastructure for major games. Companies like Square Enix and Zynga both use Amazon Games Tech, Amazon’s portfolio of services that [...]

More From Our Brands

Access exclusive content