In her five-plus years at the San Francisco-based company, Sladden was the driving force behind Twitter’s embrace of the media business, including partnerships that made hashtags a ubiquitous presence on television.
While the timing would suggest Sladden’s departure is part of broader shifts within the organization to respond to mounting criticism regarding Twitter’s monetization and growth efforts, there wasn’t much speculation about her future there in particular. However, it’s highly likely her media division will be affected by whatever larger changes are afoot at Twitter given the conventional wisdom that Rowghani wasn’t an isolated exit.
Sladden signaled her intent to leave in a series of tweets recounting her unit’s accomplishments, culminating in the message, “Now it’s time for my next chapter.”
Sladden didn’t specify whether she has her next gig lined up. Twitter has yet to indicate whether there’s a successor in place.