The sales figures for Activision’s launch of “Call of Duty: Advanced Warfare” have yet to be announced, but the game is a massive hit for Twitch, whose users spent 5.4 million hours watching other people play the military shooter.
And that was only in one week.
More than 75,000 individual broadcasters shared their gameplay footage on Twitch’s live streaming platform, with those videos viewed more than 26 million times by nearly 6 million individuals, Twitch said. Overall, those people spent 327 million minutes watching, not playing, the latest “Call of Duty” game.
The numbers make “Advanced Warfare” the most streamed console game of 2014 in its worldwide launch. The game became available Nov. 3.
“Since the ‘Call of Duty’ community on Twitch is extremely passionate, we are not surprised that ‘Call of Duty: Advanced Warfare’ set a milestone for most streamed console game of the year based on launch week comparisons,” said Ernest Le, director, publisher and developer partnerships, Twitch. “Our community spent over an hour a day watching and engaging with people playing the game, illustrating the incredibly strong appeal of live interactive video.”
That’s perhaps an understatement, but one that clearly prompted Amazon to pay $970 million in cash for Twitch in August as it looks to attract more users to its mobile devices like the Fire tablets and smartphones. Twitch boasts more than 60 million users.
Twitch typically has 1.3 million broadcasters post videos per month, with 16 billion minutes watched during the period. Its users watch around 106 minutes per day.
“The response from the global community to ‘Call of Duty: Advanced Warfare’ has been incredible, with millions of fans playing the new era of ‘Call of Duty’ and even more watching the action unfold live on Twitch in its first week in the wild,” said Michael Condrey, co-founder and studio head, Sledgehammer Games, which produced the latest installment of Activision’s franchise.
Added Glen Schofield, co-founder and studio head, Sledgehammer Games: “The team at the studio is thrilled to see players think the game we’ve poured our heart and soul into making these last three years is not only be fun to play, but very exciting to watch.”
Activision’s “Destiny” essentially kicked off a flurry of new tentpole game releases from videogame publishers in September, followed by “Advanced Warfare,” Ubisoft’s “Assassin’s Creed: Unity” this week, and Microsoft updating its “Halo” franchise for the Xbox One console. Warner Bros. also has “Middle-earth: Battle of Mordor” and “Batman 3: Beyond Gotham;” while EA has “Dragon Age: Inquisition” among only several of the new titles out the rest of the year.