×
You will be redirected back to your article in seconds

TV Academy Awards Six Interactive Media Emmys

The interactive media wing of the Television Academy handed out six juried awards for the 66th annual Emmy Awards at an event Wednesday at the Leonard H. Goldenson Theatre.

Outstanding Creative Achievement in Interactive Media is divided into four categories, two of which yielded more than one winner this year. The Interactive Media Peer Group recognizes excellence in innovation across TV and digital platforms.

“Discovery Channel’s Skywire Live with NikWallenda” took home the top prize for multiplatform storytelling.

Two winners were named in the user experience and visual design category: HBO was recognized for its “Game of Thrones Viewer Guide” but shared the winner’s circle with Comcast for its Xfinity platform on the distributor’s X1 set-top box.

The social TV experience category also yielded two winners: Pivot’s “Hit Record on TV” and National Geographic Channel’s “Live From Space.”

The only winner of the night that wasn’t a major TV channel or distributor was “Just a Reflektor,” an interactive short film in support of the Arcade Fire album “Reflektor,” from AATOAA, Unit 9 and Google Creative Lab.

Former IMPG co-governor Lori H. Schwartz was recognized with the Digerati Award, which was renamed the Lucy Hood Digerati Award to honor the memory of Hood, the former TV Academy president/COO who died earlier this year.

The event was hosted by Jessica St. Clair and Lennon Parham of USA’s “Playing House.” Also appearing were award presenters Nice Peter & EpicLLOYD (“Epic Rap Battles of History”), Harley Morenstein (“Epic Meal Time,”), and Yael Stone (“Orange Is The New Black”).

The statuettes for these  awards will be presented during the Creative Arts Emmy Awards next week. One award that will have to wait until then to be revealed is Outstanding Interactive Program. Nominees, which were showcased Wednesday, include Comedy Central series “@midnight”; HBO’s “Game of Thrones” premiere on Facebook and Instagram; NBC’s “The Tonight Show with Jimmy Fallon” Digital Experience, and NBC’s “The Voice” on NBC.com.

With 850 members, the IMPG is now the sixth largest peer group in the TV Academy. Co-governors are Seth Shapiro and Marc Johnson.

 

More TV

  • Al Burton

    Al Burton, 'Jeffersons' and 'Diff’rent Strokes' Producer, Dies at 91

    Television producer and executive Al Burton, known for his work on “The Jeffersons” and “Diff’rent Strokes,” died Tuesday at his home in San Mateo, California. He was 91. Burton leaves behind a six-decade legacy of hit television shows that also included “One Day at a Time,” “Silver Spoons,” “Square Pegs” and “Facts of Life.” However, long [...]

  • Dwyane Wade Sets Multi-Year Development Deal

    Dwyane Wade Sets Multi-Year Development Deal at WarnerMedia

    Dwayne Wade is bouncing his way into WarnerMedia’s court. The retired NBA All Star has signed a multi-faceted, multi-year deal with the company, including a development deal via his 59th & Prairie Entertainment production banner. Part of the deal sees Wade sign on as a commentator at Turner Sports. He is set to make appearances [...]

  • Katie Couric Sheryl Sandberg

    Katie Couric Steamrolls Sheryl Sandberg in Roving Vanity Fair Summit Interview

    Sending a jolt through a luxurious and excessively polite afternoon in Beverly Hills, veteran journalist Katie Couric delivered a relentless series of hardball questions to Facebook chief operating officer Sheryl Sandberg on Tuesday. Speaking in conversation at the sixth annual Vanity Fair New Establishment summit at the Wallis Annenberg Center for the Performing Arts, Couric’s [...]

  • EVIL is a psychological mystery that

    CBS Renews 'Evil,' Orders Full Seasons of Four Other Freshman Shows

    CBS is doubling down on all its new shows. The network has renewed “Evil” for a second season, and handed out full-season orders to its other four freshman series, namely “All Rise,” “Carol’s Second Act,” “The Unicorn,” and “Bob Hearts Abishola.” “Evil” is set to conclude its 13-episode first season (creators Michelle and Robert King [...]

  • Jamie Lee Curtis

    Jamie Lee Curtis to Produce Military Drama With Put Pilot Order at Fox

    Jamie Lee Curtis is teaming up with April Fitzsimmons and Berlanti Productions for a drama project that has received a put pilot order at Fox. Titled “Chain of Command,” the one-hour project follows a young Air Force investigator with radical crime-solving methodology who returns to her hometown to join a military task force that doesn’t [...]

  • Michael MannLACMA: Art and Film Gala,

    TV News Roundup: Michael Mann to Direct and Executive Produce HBO Max's 'Tokyo Vice'

    In today’s TV news roundup, HBO Max names MIchael Mann as a director and executive producer of “Tokyo Vice” and Chip and Joanna Gaines announce the first original series coming to the couple’s Magnolia Network. DATES Netflix announced a six-episode docuseries centered on Nasty Cherry, the latest all-female group signed to Charli XCX’s label will [...]

More From Our Brands

Access exclusive content