Toon Hero Adds So So Happy Characters to Storytelling App

Developer looking to add to arsenal of familiar faces for fans

So So Happy finds digital home

Trigger Happy, the creators of the animated storytelling app Toon Hero, have teamed up with the lifestyle brand So So Happy to offer a lineup of its characters (pictured above with other characters in the Toon Hero stable) for storytelling on the app.

Toon Hero is available on the iPad and allows people of all ages to interact with characters and background images in order to create unique animated stories without any artistic ability or training. Creations can be shared on the web as well, including Facebook.

Toon Hero had already made pacts for characters from Portal 2, the Jim Henson Company, Hero: 108 and Mukpuddy.

The deal with a lifestyle brand is part of Trigger Happy’s vision for the app.

“From our perspective, the So So Happy brand engages very well with our core demographic of 13 to 24 year olds,” said Shona Grundy, Trigger Happy chief executive. “They (So So Happy) reach our market with positive messaging and the brand is also very social, like many of our users. We see it as a perfect match.”

Trigger Happy is exploring deals with other brands as well. “Toon Hero has only been available for about five months and we’ve been speaking to brands with properties of all sorts, including animation, gaming and lifestyle,” said Gundy. “Our platform is great for any social brand that has passionate fans doing fan art and want to take it to another level with fan animation.”

Trigger Happy is currently engaged in a strategic investment round, the next step in their growth plan. “We’re looking toward the U.S.: New York, San Francisco and Los Angeles. That’s where our biggest number of downloads come from the U.S.,” said Gundy.

She said that in December, downloads were up 56% over November but could not divulge numbers because of the investment round. She did promise new developments in the next three months, “including tools which will enable deeper sharing with like-minded creatives.”

Trigger Happy is headquartered in Auckland, New Zealand.