Michael Green, chairman of the Collective and its digital-focused Collective Digital Studio division, said he is shuttering the company’s music-management division to focus entirely on the digital-video business.
The Collective, launched as a management agency in 2005, divested its film and TV management business last year. It had retained music clients including Linkin Park, Slash, Godsmack, Toni Braxton, Kelly Rowland and Staind.
“We’ve built a real investment, a real MCN (multichannel network), and it’s succeeding — and my heart is no longer in the management world,” Green told Variety.
Rock band Linkin Park was the Collective’s biggest client. In a statement, the group’s co-lead vocalist and producer Mike Shinoda said he wished the Collective all the best. “We’ve decided to bring our management duties inhouse, to directly hire talent to support the innovative ideas the band plans to pursue in the coming years,” he said.
Earlier this year, German broadcasting giant ProSiebenSat.1 bought a 20% stake in Collective Digital Studio.
CDS’ productions include “Video Game High School,” which recently launched its third and final season, as well as “The Annoying Orange” and “Epic Meal Time.” The company also has a deal with bestselling author James Patterson, to produce a YouTube miniseries based on his “Maximum Ride” young adult fantasy franchise, and CDS is producing feature film “Natural Born Pranksters” with YouTubers Roman Atwood, Vitaly Zdorovetskiy and Dennis Roady.
In addition, CDS recently re-launched the “Fred” channel on YouTube with Lucas Cruickshank, and has signed top YouTube creators including Lilly Singh (a.k.a. Superwoman); firearms and explosives expert FPSRussia; Mamrie Hart, comedian and star of “Camp Takota”; beauty expert Lauren Curtis; “Cyanide & Happiness” creators Explosm Entertainment; and songwriter and singer Madilyn Bailey.
According to Green, there will be no layoffs associated with the closure of The Collective’s music management business. The L.A.-based company has about 110 employees.