The Collective Shuts Down Music-Management Business to Focus on Digital Studio CDS (Exclusive)

Michael Green, chairman of the Collective and its digital-focused Collective Digital Studio division, said he is shuttering the company’s music-management division to focus entirely on the digital-video business.

The Collective, launched as a management agency in 2005, divested its film and TV management business last year. It had retained music clients including Linkin Park, Slash, Godsmack, Toni Braxton, Kelly Rowland and Staind.

“We’ve built a real investment, a real MCN (multichannel network), and it’s succeeding — and my heart is no longer in the management world,” Green told Variety.

Rock band Linkin Park was the Collective’s biggest client. In a statement, the group’s co-lead vocalist and producer Mike Shinoda said he wished the Collective all the best. “We’ve decided to bring our management duties inhouse, to directly hire talent to support the innovative ideas the band plans to pursue in the coming years,” he said.

Earlier this year, German broadcasting giant ProSiebenSat.1 bought a 20% stake in Collective Digital Studio.

CDS’ productions include “Video Game High School,” which recently launched its third and final season, as well as “The Annoying Orange” and “Epic Meal Time.” The company also has a deal with bestselling author James Patterson, to produce a YouTube miniseries based on his “Maximum Ride” young adult fantasy franchise, and CDS is producing feature film “Natural Born Pranksters” with YouTubers Roman Atwood, Vitaly Zdorovetskiy and Dennis Roady.

In addition, CDS recently re-launched the “Fred” channel on YouTube with Lucas Cruickshank, and has signed top YouTube creators including Lilly Singh (a.k.a. Superwoman); firearms and explosives expert FPSRussia; Mamrie Hart, comedian and star of “Camp Takota”; beauty expert Lauren Curtis; “Cyanide & Happiness” creators Explosm Entertainment; and songwriter and singer Madilyn Bailey.

According to Green, there will be no layoffs associated with the closure of The Collective’s music management business. The L.A.-based company has about 110 employees.

More Biz

  • Isaac Lee Exits as Content Chief

    Isaac Lee Exits as Content Chief for Univision and Televisa, Sets Production Venture (EXCLUSIVE)

    Michael Green, chairman of the Collective and its digital-focused Collective Digital Studio division, said he is shuttering the company’s music-management division to focus entirely on the digital-video business. The Collective, launched as a management agency in 2005, divested its film and TV management business last year. It had retained music clients including Linkin Park, Slash, […]

  • Bruno Mars Grammys

    Recording Academy Announces Date, Deadlines for 2019 Grammy Awards

    Michael Green, chairman of the Collective and its digital-focused Collective Digital Studio division, said he is shuttering the company’s music-management division to focus entirely on the digital-video business. The Collective, launched as a management agency in 2005, divested its film and TV management business last year. It had retained music clients including Linkin Park, Slash, […]

  • The Matcha Bros

    Ansel Elgort, Diplo, Billie Eilish, and Von Miller Invest in MatchaBar Energy Drink

    Michael Green, chairman of the Collective and its digital-focused Collective Digital Studio division, said he is shuttering the company’s music-management division to focus entirely on the digital-video business. The Collective, launched as a management agency in 2005, divested its film and TV management business last year. It had retained music clients including Linkin Park, Slash, […]

  • Ron Burkle

    Ron Burkle Sues Lantern Capital Over Weinstein Co. Costs

    Michael Green, chairman of the Collective and its digital-focused Collective Digital Studio division, said he is shuttering the company’s music-management division to focus entirely on the digital-video business. The Collective, launched as a management agency in 2005, divested its film and TV management business last year. It had retained music clients including Linkin Park, Slash, […]

  • Netflix Reed Hastings

    Netflix Falls Short of Q2 Subscriber Expectations Worldwide, Stock Dives

    Michael Green, chairman of the Collective and its digital-focused Collective Digital Studio division, said he is shuttering the company’s music-management division to focus entirely on the digital-video business. The Collective, launched as a management agency in 2005, divested its film and TV management business last year. It had retained music clients including Linkin Park, Slash, […]

  • Johnny Depp

    Johnny Depp Settles Feud With Former Managers

    Michael Green, chairman of the Collective and its digital-focused Collective Digital Studio division, said he is shuttering the company’s music-management division to focus entirely on the digital-video business. The Collective, launched as a management agency in 2005, divested its film and TV management business last year. It had retained music clients including Linkin Park, Slash, […]

  • Ed Sheeran Shape of You

    Ed Sheeran Tops Pollstar’s Mid-Year Touring Charts as Industry Soars to Record Gross

    Michael Green, chairman of the Collective and its digital-focused Collective Digital Studio division, said he is shuttering the company’s music-management division to focus entirely on the digital-video business. The Collective, launched as a management agency in 2005, divested its film and TV management business last year. It had retained music clients including Linkin Park, Slash, […]

More From Our Brands

Access exclusive content