Many of the marketers who spent $4 million for a 30-second spot during the Super Bowl have already scored with their commercials.
What’s more impressive, the ads have been watched more than 44 million times, as of this week, according to Google. That’s up from the 20 million views early Super Bowl ads generated last year.
The top teaser watched so far is SodaStream’s banned spot starring Scarlett Johansson with 5.6 million views, followed by Axe Peace “Make Love, Not War” (3.6 million); Doritos’ “Finger Cleaner” (2.9 million); Butterfinger’s “Cup Therapy” (2.7 million); and Dannon Oikos’ “The Spill” (2.2 million).
For last year’s game, Super Bowl spots were watched 80 million times before the game, Google added, with the ads watched 265 million times on YouTube altogether afterward.