×

Streaming Video Alliance Trade Group Launches, Without Netflix or YouTube

A group of 17 service providers, content companies and tech vendors has formed the Streaming Video Alliance, aimed at formulating industry-wide standards and establishing best practices for high-scale Internet video services.

Notably, Netflix and YouTube — which represent the two biggest sources of Internet bandwidth usage — are not members of the group. Both companies have invested heavily in their own video-distribution infrastructure, which means they wouldn’t be interested in switching gears to adopt a new architecture defined by an external consortium.

The founding SVA members are: Alcatel-Lucent, Charter Communications, Cisco Systems, Comcast, Epix, Fox Networks Group, Korea Telecom, Level 3 Communications, Liberty Global, Limelight Networks, Major League Baseball Advanced Media, Qwilt, Telecom Italia, Telstra, Ustream, Wowza Media Systems and Yahoo.

“Online video continues to thrive, and rising consumer demand for a great streaming-video experience is only the beginning,” said Alon Maor, CEO of Qwilt, which sells a video-delivery system to ISPs. “The need for increased collaboration among members of the streaming video ecosystem is clear, and the formation of the Streaming Video Alliance presents a strategic opportunity for us to provide consumers with the best experience possible.”

The Streaming Video Alliance has three tiers of membership: sponsor/founding member ($25,000 annually); full member ($12,500); and supporting member ($5,500).

The group will focus on three initial areas: open architecture, to define specifications for network and cloud-based streaming and caching infrastructure; quality of experience, to create a common approach to defining, measuring, optimizing and reporting quality of the video streaming; and interoperability, to create standards for streaming video.

One of the trade group’s organizers is Dan Rayburn, Frost & Sullivan principal analyst and EVP of StreamingMedia.com, an industry news website and conference producer.

Founding members of the Streaming Video Alliance (streamingvideoalliance.org) will meet together at least twice per year in person, and committees will have regular calls and meetings to create specs. The SVA is not a standards body, Rayburn said; rather, it plans to propose technical specs to relevant standards bodies.

The formation of the SVA comes as the issue of net neutrality — the idea that the government should forbid Internet service providers from blocking or discriminating against content providers — has boiled over in Washington. President Obama this week urged the FCC to reclassify broadband as a Title II telecommunications service, with certain conditions. That’s a step ISPs firmly opposed, and the political lines have been drawn as the FCC hammers out a revised net-neutrality proposal.

More Digital

  • Picture shows: MAKING OF - Underwater

    Netflix Orders 'Oceans' Natural History Series From 'Blue Planet II' Creator

    Netflix has ordered a multi-part natural history series on the world’s oceans from Freeborne Media, the production outfit of acclaimed natural-history producer James Honeyborne, who created “Blue Planet II.” Each of the series’ episodes will focus on a different ocean, “combining the disciplines of oceanography, geography and earth sciences to experience these characteristics in new [...]

  • Netflix-logo-N-icon

    Netflix Adds Five Original Series to India Slate

    Streaming giant Netflix has added five originals across genres to its India series slate. “Bombay Begums”, created, written and directed by Alankrita Shrivastava (“Lipstick Under My Burkha”), will follow the varied journeys of five women who bond in contemporary urban India. The series is executive produced by Chernin Entertainment (“The Greatest Showman”) and EndemolShine India [...]

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

More From Our Brands

Access exclusive content