You will be redirected back to your article in seconds

Netflix Subs Now Watch 1.5 Hours of Video Daily, Up 350% Since 2011: Study

The raw tonnage of Netflix streaming video has increased 350% over the last 10 quarters — and now averages 93.2 minutes per subscriber each day, or around 1.5 hours, according to a new study.

Over all, Netflix streamed an estimated 7 billion hours of video in second quarter of 2014, up from about 2 billion hours in Q4 2011, according to research from The Diffusion Group. The firm based its estimates on an analysis of Netflix’s past reports of streaming usage.

“Netflix is the big dog of online SVOD and sets the bar when it comes to viewing hours,” said TDG co-founder Michael Greeson.

Without question, Netflix’s streaming growth has been phenomenal. But to put the figures into context, Americans still watch more than three times as much traditional television: That was a whopping 142 hours and 38 minutes of live TV per month in the second quarter of 2014 (down about four hours from the year prior), along with 14 hours and 13 minutes of television programming on DVRs and video-on-demand, according to Nielsen.

SEE ALSO: Netflix Remains King of Bandwidth Usage, While YouTube Declines

Popular on Variety

Netflix declined to comment on the TDG study, released Thursday. In May, the company said that it streamed 6.5 billion hours of video globally in the first quarter of 2014 (working out to 44.8 hours monthly per sub), up from about 5 billion for Q3 2013 (41.3 hours per month per user).

Among U.S. Netflix subscribers, the amount of video streamed nearly tripled from 1.8 billion hours in Q4 2011 to 5.1 billion hours in Q2 2014, TDG esimated. Total international streaming over that time period jumped tenfold, from 200,000 hours in Q4 2011 to 1.9 million hours in Q2 2014.

Today, the U.S. accounts for the lion’s share of Netflix usage with 72%. However, that’s down from 94% in Q3 2011, per TDG. Non-U.S. streaming usage will certainly continue to rep a bigger portion of the total as Netflix continues expanding internationally. Last week, Netflix launched in six European countries, including France and Germany, with markets in 2015 expected to include Australia.

More Digital

  • Rakuten TV Preps New AVOD Channels

    Rakuten TV Preps New AVOD Channels and Originals for 2020 (EXCLUSIVE)

    Rakuten TV has garnered 10 million views on its free on-demand service since its launch in October. The streamer’s CEO, Jacinto Roca, told Variety that, buoyed by the early AVOD success, it will launch a suite of new channels and original shows on the ad-supported service in 2020. He added that he hopes the free [...]

  • China Spying Technology Tik Tok Placeholder

    TikTok Gains Global Momentum -- but Also Raises Sticky Privacy Questions

    Bay Area rapper Saweetie didn’t intend for “My Type” to come out as a single. But when a clip of the bouncy anthem about desirable (and slightly vulgar) attributes in a partner started to take off on TikTok as part of a social media challenge, it became clear the song would be her defining hit. The [...]

  • Green Day Beat Saber music pack

    Beat Saber Gets Green Day Music Pack, 360-Degree Levels

    Coinciding with Green Day’s performance at the Game Awards, Facebook announced late Thursday that the popular virtual reality game Beat Saber is getting a Green Day music pack. The 6-song pack is slated to go live at midnight, and players will simultaneously get access to Beat Saber’s long-awaited 360-degree gameplay. The Green Day music pack [...]

  • Ghost of Tsushima Trailer

    'Ghost of Tsushima' New Trailer Drops at The Game Awards

    A new full trailer for developer Sucker Punch’s “Ghost of Tsushima” is finally here. The latest substantial footage of the samurai game dropped at The Game Awards Thursday night, marking the first real look at the PS4 exclusive since Sony released a short teaser during its State of Play earlier this week. “Ghost of Tsushima” [...]

  • Ultimate Rivals The Rink - Apple

    Apple Arcade Launches NHL Game That Lets You Put Athletes From Other Sports on the Ice

    Now you can see NBA superstar LeBron James facing off against NHL great Wayne Gretzky in a fast-paced hockey game. In an innovative fantasy mashup for sports gaming fans, Apple Arcade is launching “Ultimate Rivals: The Rink,” a hockey game that lets you pit NHL players against athletes from other sports. The game is available [...]

  • Xbox Series X: Next-Gen Console Revealed

    Microsoft Reveals Next-Gen Console, Xbox Series X, at The Game Awards

    The next-generation Xbox console is officially called the Xbox Series X, and will be released over next year’s holiday season, Microsoft revealed during Thursday night’s The Game Awards. Head of Xbox Phil Spencer took the stage at Los Angeles’ Microsoft Theater to make the big reveal about the project previously known as Project Scarlett, and [...]

  • The Game Awards

    How to Watch the 2019 Game Awards

    The Game Awards will be taking place on Thursday night and, fittingly, there are plenty of ways to stream the event online. The whole show will be streaming live starting at 5:30 p.m. PT/8:30 p.m. ET from Los Angeles’ Microsoft Theater on The Game Awards’ YouTube, Facebook, Twitter and Twitch pages. Additionally, for the first [...]

More From Our Brands

Access exclusive content