Stock-Media Online Marketplace Pond5 Raises $61 Million in Funding

Pond5, an online marketplace for video footage and stock media, has raised $61 million in equity financing from Accel Partners and Stripes Group.

The New York-based company’s collection of more than 15 million media assets, including 2.7 million royalty-free videos, is sourced from 30,000 artists in 127 countries. Pond5’s primary competitor is Shutterstock.

According to Pond5, media from its marketplace has been used in films including “Iron Man,” “Thor” and “Dallas Buyers Club,” and TV series like AMC’s “The Walking Dead” and NBC’s “Saturday Night Live.” Clients include BBC, NBC, and CBS, ad agencies including Leo Burnett and Wieden & Kennedy, and video creators who publish on YouTube and Vimeo.

“Our mission since day one has been to build the world’s most vibrant, artist-friendly marketplace for creativity,” said Pond5 CEO and co-founder Tom Bennett. “We thought very carefully about the kind of partners we wanted to join us, and we couldn’t be more excited to team up with Accel and Stripes for the next phase of our adventure.”

With the funding Accel partner John Locke and Stripe Group managing partner Dan Marriott will join the company’s board.

“Pond5 has organically built a community of artists and creators that is as passionate about the site as some of the best marketplaces we’ve backed, including Etsy,” Locke said in a statement.

The company said it will use the funding — its first institutional investment — for global expansion and product development.

Pond5, founded in 2006, said it is cash-flow positive and is doubling sales annually. The company raised a seed round of $500,000 from New York Angels in 2008. In 2013, Pond5 acquired Pixmac, an international network of stock photos sites based in Czech Republic. It has 70 employees.

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