You will be redirected back to your article in seconds

Sony Pictures Animation to Fund YouTube Animated Comedy Shorts, Teaming with Toon Guru Fred Seibert

With Go! Cartoons project, Sony to fund 12 five-minute shorts to run on Frederator's Cartoon Hangover YouTube channel

Sony Pictures Animation and Fred Seibert’s Frederator Networks have launched a contest to find new toon talent, with the winner to be granted a deal for a series that will run on Frederator’s Cartoon Hangover channel on YouTube.

Under the companies’ new Go! Cartoons incubator projectSony Pictures Animation will fund 12 five-minute animated shorts, one premiering every month on Cartoon Hangover’s YouTube channel starting in the fall of 2015. One of those shorts will then be picked to become a limited series for the channel, which has more than 1.3 million subscribers.

“This is a great opportunity for Sony Pictures Animation to find new talent that might not emerge from more traditional platforms,” said Bob Osher, president of Sony Pictures Digital Prods.

Osher called Fred Seibert “a force of nature in animation,” noting that Seibert has developed multiple series from similar incubator projects including “The Powerpuff Girls,” “The Fairly OddParents” and “Adventure Time.” In addition, Genndy Tartakovsky, director of Sony’s “Hotel Transylvania,” was also discovered through one of Seibert’s incubator initiatives, when Tartakovsky pitched the idea for series “Dexter’s Laboratory.”

With Go! Cartoons, Sony Pictures Animation and Frederator said they’re looking for character-driven comedy toons between four and five minutes, appealing primarily to a family audience. Entries should be stand-alone shorts, not a series or pilot. Go! Cartoons is a “great way to shake the trees for new talent thanks to the involvement of a major animation studio like Sony Pictures Animation — and we’ll continue to fund and produce content our own unique way,” Seibert said.

Popular on Variety

Seibert, who has a film-development deal with Sony Pictures Animation, is an industry vet who helped launch MTV in 1981 (creating the network’s mutating logo) and later ran Hanna-Barbera. Frederator Networks, Seibert’s media division, launched Cartoon Hangover in October 2012 and the channel’s “Bravest Warriors” series became one of the most-watched scripted series out of the YouTube funded-channels project.

Cartoon Hangover’s most recent incubator lab, Too Cool! Cartoons, resulted in new series including “Bee & PuppyCat” from Natasha Allegri, which has more than 4 million views. Frederator Studios launched a Kickstarter campaign for the series and 18,209 fans contributed $872,000 to bankroll the animated series.

Sony Pictures Animation’s movies franchises include “Cloudy with a Chance of Meatballs” and “The Smurfs.” The studio will be releasing “Hotel Transylvania 2” next fall, once again directed by Tartakovsky, and a fully animated, yet-untitled Smurfs feature in August 2016.

More Digital

  • Billy Magnussen Aladdin

    'Aladdin' Spinoff With Billy Magnussen's Character in the Works for Disney Plus

    Disney is developing a spinoff of its live-action “Aladdin” with Billy Magnussen reprising his Prince Anders character. The unnamed project is in early development for the studio’s recently launched Disney Plus streaming service. Disney has hired Jordan Dunn and Michael Kvamme to write a script centered on the haughty Prince Anders, one of Princess Jasmine’s [...]

  • Bernie Sanders Trump win

    Bernie Sanders Vows to Break Up Comcast, Verizon & AT&T: 'Their Greed Must End'

    Vermont Senator and Democratic presidential candidate Bernie Sanders unveiled plans to launch publicly-funded broadband networks and break up big internet providers like Comcast, Verizon and AT&T Thursday. “Their greed must end,” the Sanders campaign wrote in its high-speed internet policy proposal. The campaign argued that high-speed internet access should be treated as a public utility, [...]

  • The Office

    Streaming Wars Heat Up Rerun Market as New Services Stock Up on Hits

    In a year in which more than 500 scripted series are on the air and new streaming services seem to debut nearly monthly, some of the biggest money being thrown around for content has gone to a handful of old TV shows, the kind that for years have hummed along evening television without much fuss. [...]

  • The Irishman

    'The Irishman' Nabs 17.1 Million U.S. Viewers on Netflix in First Five Days, per Nielsen

    Martin Scorsese’s mafia saga “The Irishman” was watched by 17.1 million unique Netflix viewers in the U.S. in the first five days of its streaming release, according to Nielsen estimates. By comparison, Sandra Bullock-starrer “Bird Box” scored nearly 26 million U.S. viewers in its first seven days of availability (Dec. 21-27, 2018) on Netflix, according [...]

  • Amazon, HBO Max, Netflix Dish on

    Amazon, HBO Max, Netflix Dish on Their International Plans

    It’s different strokes for different streaming folks as Amazon, HBO Max and Netflix lifted the lid on their international plans in London this week. Amazon said it’s not in the volume game and talked up a select number of hyper-local shows, while Netflix dished on plans to rev up non-English-language originals. The message from HBO [...]


    Daniel Rezende on Netflix Brazilian Series ‘Nobody’s Looking’

    Having premiered on Netflix Nov. 22, “Nobody’s Looking” marks the first collaboration between Gullane and Netflix – their second, “Boca a Boca” is in development- and comes from a long list of new projects that the streaming giant has announced with it’s $87 Million investment in Brazilian content. The series embodies the streaming platform’s push [...]

More From Our Brands

Access exclusive content