You will be redirected back to your article in seconds

Shazam Hits Movie Theaters with National CineMedia

Shazam Entertainment has activated its partnership with National CineMedia, letting users of its smartphone app access content related to NCM’s FirstLook pre-show at 20,000 movie screens across the U.S.

Starting Friday, theater patrons can use Shazam’s media-recognition app to get more information about select elements of NCM’s pre-show reel, including ads, across NCM’s entire footprint. The initial Shazam-able content will include spots from AEG Live.

“We’re thrilled to add cinema to our growing list of audio-recognition capabilities including music, television, advertising and radio, and we look forward to introducing even more innovations to Shazam at the movies,” Shazam chief product officer Daniel Danker said. NCM and Shazam announced their pact this spring.

To promote the Shazam-able content, NCM has produced a series of spots with E!’s Maria Menounos (pictured, above) and her AfterBuzz TV network. Those will include info about a “Movies for Life” sweepstakes sponsored by Shazam and NCM, with a grand prize of one movie ticket per month for 50 years (and runner-up prizes of 150 pairs of movie tickets). To enter the sweepstakes, which runs through Dec. 4, moviegoers can Shazam the spot.

Separately, the Department of Justice’s Antitrust Division this week sued to block NCM’s proposed $375 million takeover of rival theater-advertising network Screenvision.

More Digital

  • New Handheld Console Playdate Has a

    New Handheld Console Playdate Has a Crank and 12 Games

    Portland-based Panic has a shiny new game console, called Playdate, and a slew of new games to go with it, the developer announced Wednesday via Twitter. Playdate is a bright yellow, handheld console with a black and white screen and a crank— no not for power, this little crank has functionality in some games for [...]

  • BBC Studios Names Anna Cronin Digital

    BBC Studios Names Anna Cronin Digital Content Director (EXCLUSIVE)

    Anna Cronin has been upped to director of digital content at BBC Studios, a new role at the production and distribution arm of the U.K. pubcaster. The position is within BBC Studios’ content partnerships division, which oversees the company’s programming and IP partnerships. Cronin will work with U.K. and international partners, and notably those in [...]

  • Facebook's Oculus Quest Shows How AR

    What the Oculus Quest Can Teach Us About the Future of Mixed Reality

    Facebook’s new Oculus Quest headset is a great gaming device that simplifies virtual reality (VR), doing away with the need for an expensive PC and external tracking hardware. But with its integrated tracking, the Quest can also teach us a thing or two about the future of virtual and augmented reality. Those two areas of [...]

  • snapchat-logo

    Snapchat Takes Down Porn Lenses, May Start Cat-and-Mouse Game

    Snapchat quickly removed a handful of x-rated augmented reality lenses Tuesday, dealing a blow to efforts by adult entertainment company Naughty America to promote its subscriptions to the service’s users. However, the porn studio may not be quite done with Snapchat just yet, as it is still distributing the source files that allow Snapchat users [...]

  • YouTube logo

    Why YouTube Is Changing the Way It Reports Subscriber Counts

    Within the next three months, YouTube will change the way it publicly displays channel subscriber counts: It will provide only rounded figures instead of actual follower numbers. For example, under the change, T-Series — the Indian music-video channel that recently surpassed PewDiePie to become the most-subscribed channel on the platform — would be listed in [...]

More From Our Brands

Access exclusive content