×

Shazam Hits Movie Theaters with National CineMedia

Shazam Entertainment has activated its partnership with National CineMedia, letting users of its smartphone app access content related to NCM’s FirstLook pre-show at 20,000 movie screens across the U.S.

Starting Friday, theater patrons can use Shazam’s media-recognition app to get more information about select elements of NCM’s pre-show reel, including ads, across NCM’s entire footprint. The initial Shazam-able content will include spots from AEG Live.

“We’re thrilled to add cinema to our growing list of audio-recognition capabilities including music, television, advertising and radio, and we look forward to introducing even more innovations to Shazam at the movies,” Shazam chief product officer Daniel Danker said. NCM and Shazam announced their pact this spring.

To promote the Shazam-able content, NCM has produced a series of spots with E!’s Maria Menounos (pictured, above) and her AfterBuzz TV network. Those will include info about a “Movies for Life” sweepstakes sponsored by Shazam and NCM, with a grand prize of one movie ticket per month for 50 years (and runner-up prizes of 150 pairs of movie tickets). To enter the sweepstakes, which runs through Dec. 4, moviegoers can Shazam the spot.

Separately, the Department of Justice’s Antitrust Division this week sued to block NCM’s proposed $375 million takeover of rival theater-advertising network Screenvision.

More Digital

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

More From Our Brands

Access exclusive content