×

‘Sharknado 2’ Stirs Up Bigger Twitter Storm for Syfy

NBCUniversal cabler claims creature-feature sequel garnered 1 billion Twitter impressions

Syfy’s campy “Sharknado 2: The Second One” delivered a bigger tempest on social media than its first showing, scoring as the most-tweeted TV show Wednesday as users and advertisers looked to gleefully lampoon — and gain attention from — the cabler’s creature feature.

About 5.5 million people saw at least one of the 581,000 tweets sent about “Sharknado 2” on NBCUniversal’s Syfy on July 30, according to Nielsen. Tweets about the TV movie were sent by 188,000 unique authors and seen a total of 67.2 million times, the research firm said. The first “Sharknado” produced 318,232 tweets from 111,604 unique users for its initial airing in July 2013.

SEE ALSO: Syfy’s ‘Sharknado 2’ Scares Up 3.9 Million Viewers in Premiere

According to Syfy’s estimates, “Sharknado 2” delivered a total of 1 billion Twitter impressions worldwide, with the made-for-TV pic at one point last night holding all top 10 trending topics in the U.S. That would mean there were more mentions of “Sharknado” on Twitter, with the official hashtag #Sharknado2TheSecondOne, than #MileyCyrus on the day of MTV’s 2013 Video Music Awards, #kimye on Kim Kardashian and Kanye West’s wedding day, and #transformers4, #thelegomovie, #godzillamovie and #22jumpstreet on the day of each of those movie’s worldwide premieres.

“‘Sharknado 2’ is the most-social movie on TV ever and was more social than any episode of ‘Game Of Thrones,’ ‘The Bachelorette’ or ‘Survivor,'” Syfy said in a statement.

In terms of overall Twitter consumption, interest in “Sharknado” increased 299% versus last year, while activity around stars Ian Ziering and Tara Reid increased 195% and 319%, respectively, according to mobile-ad firm Amobee.

A notable change this year: Madison Avenue moved to co-opt “Sharknado” mindshare, with Subway and Victoria’s Secret among those posting tweets related to the show.

Some of the top “Sharknado 2” tweets:

https://twitter.com/thejaredfogle/status/494663592881315841

https://twitter.com/IanZiering/status/494714810408644608

More TV

  • What to Watch on TV This

    What to Watch on TV This Week: ‘Picard' Premieres and 'Shrill' Returns

    Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, “Star Trek: Picard” beams into existence on CBS All Access and “Shrill” returns [...]

  • SAG Awards 2020: What You Didn't

    SAG Awards 2020: From Charlize Theron to 'Parasite,' What You Didn't See on TV

    Brad Pitt made a crack about his marriages. Robert De Niro got political. And Jennifer Aniston talked about appearing in a commercial for Bob’s Big Boy. Those were just some of thing that happened on stage at the SAG Awards that were broadcast on TNT/TBS on Sunday night. However, Variety was inside the Shrine Auditorium [...]

  • Edges Unknown

    TCB, Cineflix, All3Media Announce Sales Ahead of NATPE Miami

    Miami’s NATPE market kicks off on Tuesday, but deal announcements are already landing. London-based TCB Media Rights has sold 130 hours of content to Latin America, Cineflix and National Geographic Latin America closed a deal for four titles, and Discovery Latin America picked up popular makeover format “10 Years Younger” from All3Media. TCB’s 130 Hours [...]

  • U.K. Broadcaster Channel 5 Readies Thomas

    U.K. Broadcaster Channel 5 Readies Thomas Markle Documentary

    ViacomCBS-backed U.K. broadcaster Channel 5 will air a 90-minute documentary on Meghan Markle’s father Thomas Markle. Markle and her husband Prince Harry sparked a global media frenzy earlier this month with their decision not to continue as senior members of the British Royal Family. Buckingham Palace announced that the couple are to lose their royal [...]

  • Tony Hall BBC Director General

    BBC Boss Tony Hall Lands at U.K.'s National Gallery

    BBC director general Tony Hall has been appointed chair of the board of trustees of the National Gallery. The executive, who has served on the Gallery’s board since November, takes over as chair from Sir John Kingman, who has been interim chair since Hannah Rothschild stood down from the role in September. Hall said: “The [...]

  • Fox TV Stations Greenlight 'Central Ave'

    Fox TV Stations Greenlight 'Central Ave' From Will Packer, Debmar-Mercury

    Fox Television Stations has ordered the weekly entertainment news magazine “Central Ave,” which hails from prolific film and TV producer Will Packer and Lionsgate’s Debmar-Mercury. Debmar-Mercury and Will Packer Media will produce two half-hour shows per week of “Central Ave,” which tackles pop culture and other topics from a “socially conscious and diverse lens,” per [...]

  • Frontrunners Emerge As BBC's Tony Hall

    Frontrunners Emerge as BBC Boss Tony Hall Set to Leave Broadcasting Behind

    As the U.K. industry reacts to news of Tony Hall’s intention to depart the BBC this July, top-level executives including Charlotte Moore and Tim Davie as well as external contenders such as Channel 4’s Alex Mahon are beginning to emerge. Variety understands that Lord Hall, who has headed the BBC for seven years as director [...]

More From Our Brands

Access exclusive content