LONDON — Distributor Keshet Intl. has tapped Screenz as its exclusive global technology partner for the hit talent format “Rising Star,” which claims to be the first primetime live talent show in which viewers at home are the judges.
The pact sees Keshet Intl. utilize Screenz’s groundbreaking real-time voting technology. The show’s international roll out begins on Globo Brazil on April 6, where it is renamed “SuperStar,” closely followed by TVI Portugal in May. The format has been sold to more than 25 territories by Keshet Intl., including ABC in the U.S. and ITV in the U.K.
“Rising Star” was a huge hit on Keshet in Israel, generating over 10 million votes through the season, a 33.7% season average rating and a 47.4% season average share.
“Broadcasters around the world now have the opportunity to create memorable moments in real time via our Real Time Platform, allowing their audiences to dictate the narrative of TV like never before,” said Eli Uzan, founder and president of Screenz.
Keshet Intl. CEO Alon Shtruzman added: “We are proud to stand hand-by-hand with Screenz at the forefront of innovation and bring the best of Israeli tech to the international TV market.”
“Rising Star’s” voting technology is one of a suite of services featured on Screenz’s Real Time Platform, a cloud-based software system that supports millions of concurrent users, allowing broadcasters and producers to transform a show into a real-time interactive event.
In addition to the voting capabilities of the system, Screenz’s Real Time Platform enables viewers to interact with their favorite shows on a second screen through trivia and quiz apps, real time predictions and social media extensions.
The system enables broadcasters and producers to create live audience engagement with their formats and shows, increase social connectivity, extend their brand outside the confines of TV, generate new revenue opportunities and take TV into the big data age via the collation and interpretation of detailed web analytics.
Screenz has tailored a portfolio of different products to complement specific programming genres such as cooking, dating and sports, along with other tools that enable broadcasters interact with their viewers.