Multi-channel, male-focused media network Scout has appointed Ross Levinsohn to executive chairman, announced CEO James Heckman on Thursday. Levinsohn will lead the company’s strategic expansion, working with investors, as well as work closely with management on key operational initiatives. He also has been named to the board of directors.
This marks the fourth venture Heckman and Levinsohn have partnered on. Heckman was Levinsohn’s strategic chief at both Yahoo! and Fox, and the execs also worked together on FoxSports.com and Rival.
Scout also announced its executive team, which includes four former media CEOs and two presidents who will manage the launch.
The executives are Mark Stieglitz, who is on board as chief operating officer, Bill Sornsin as chief technology officer, Steven Rindner as chief strategy officer, Ben Madden as chief revenue officer, Ramsey McGrory as executive vice president, programmatic and media partnerships, Ben Joldersma as chief product officer, Mike Whitmore as senior vice president of content and distribution, Freddie Laker as senior vice president of marketing and Dan Bova as editor in chief.
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Heckman sits as Scout’s CEO, founder and director. Heckman previously served as head of global media strategy for Yahoo!, and worked as chief strategy officer at Fox Digital/MySpace.
Heckman and Pilot Group recently acquired the sports media network and tech platform Scout.com from Fox/News Corp., and merged the property with North American Membership Group, which operates leading male-centric media properties. Scout will debut this September with over 300 Web properties, 38 magazines and three television shows.
“We had noticed that there are not a lot of big-scale, brand-friendly media opportunities in the male demographic,” Heckman told Variety. “So we came together to put together properties in the PGA, NFL, outdoor, college sports interests – really focusing on brand friendly passion points for men.”
“There are a number of reasons I’m excited to be a part of this venture,” added Levinsohn in a statement. “First, James and Bob [Pittman] are great innovators in the media industry; Second, the team we’ve assembled is proven, loyal and can deliver market-leading results; and finally, the male-focused opportunity Scout is focused on is underserved in the market and ripe for expansion. James and I have been great partners for almost a decade, and we work through key issues on a day-to-day basis. This can be a big company quickly.”
Added Heckman of the work Scout will be doing, “We’re going to continue to grow so that every man can come to Scout to find what they love.”
Pittman said, “I’m truly excited to see this great team coming together and the terrific progress they are making in building this digital company.”