Public relations giant PMK-BNC has launched digital agency Vowel, which will provide its clients with creative ways to reach online audiences, the company said.

Vowel will absorb PMK-BNC’s social marketing firm Spokes as part of the move.

“Brands, talent and entertainment properties are increasingly looking for integrated communications programs to build loyalty with audiences across multiple platforms. Vowel will deliver those solutions,” said PMK-BNC co-chairman, Michael Nyman.

Joseph Assad, chief operating officer of PMK-BNC’s New York office runs the new division, while Spokes co-founder Jeff Diamond joins Vowel as senior VP and Matt Kennerson serves as senior developer.

Vowel develops and distributes original content, produces social media strategies, manages platform development, creates custom online solutions, handles influencer marketing, and provides measurement and analytics.

“PMK-BNC already has a track record of producing acclaimed digital and influencer content for a range of clients. Vowel is an evolution of that offering,” Assad said. “Along with the technical know-how of Spokes, Vowel offers a comprehensive solution to what clients today are looking for: a holistic approach to digital and social in a way that can enhance and integrate into PR, experiential and marketing.”