×
You will be redirected back to your article in seconds

PewDiePie Joins MLG, ‘BroKen’ to Stream Exclusively on eSports Network

PewDiePie has found a new bro in Major League Gaming.

Felix Kjellberg, who operates PewDiePie, YouTube’s most popular channel, has agreed to start streaming episodes of his series “BroKen,” exclusively on MLG.tv, starting today.

Under the agreement, new episodes of “BroKen,” which launched last month, will now appear on MLG.tv before they are posted anywhere else and replays also will air immediately following the initial stream.

In “BroKen” — PewDiePie calls his fans “bros” — Kjellberg and his friend Kenneth Morrison, who goes by the name CinnamonToastKen, discuss a variety of topics that cover gaming and YouTube trends.

During the stream, MLG.tv viewers can follow @MLG and use hashtag #BroKen to interact with the show or utilize the new MLG.tv chat feature.

The first podcast for “BroKen” has been viewed nearly 3.8 million times on YouTube, since Aug. 31.

MLG has yet to disclose when the series will regularly appear on its free, ad-supported network.

MLG.tv is available online and through MLG.tv and apps on Apple and Android devices, Xbox One and Xbox 360.

PewDiePie, with more than 30 million subscribers on YouTube, becomes the latest high-profile channel MLG has added to its digital network dedicated to gaming and eSports since Ryan “Fwiz” Wyatt rejoined the company in April as MLG’s VP of programming.

SEE ALSO: Major League Gaming, Twitch Compete to Become the ESPN of Videogames

The company counts more than 120 of the more influential leaders in the videogame space, including players, teams and leagues such as the U.K.’s Gfinity; ACL Pro, of Australia; the U.S.’ UMG; “Call of Duty” pros Nadeshot and Scumpi, and teams like OpTic Gaming, and MMA fighter Scott Jorgensen.

“We’re excited to introduce PewDiePie to the MLG.tv network as we continue to deliver exclusive content from the best producers in the world,” Wyatt said. “Our vision for MLG.tv is to make it the home for premium content and producers like PewDiePie and his show ‘BroKen.’ This type of programming deal with PewDiePie, one of the biggest stars in digital media, is a great example of the premier talent we have joining the growing MLG.tv line-up.”

SEE ALSO: If PewDiePie Is YouTube’s Top Talent, We’re All Doomed

PewDiePie is certainly a big get for MLG, whose rival Twitch was recently acquired by Amazon for $970 million last month.

Kjellberg generated $4 million in advertising revenue last year from videos on YouTube, which primarily consist of him playing videogames. His channel, now owned by Disney through the acquisition of Maker Studios, has more than 4.7 billion views. He has close to 4 million followers on Twitter, which provides MLG with a massive new base of viewers through which Kjellberg can promote its brand, which launched in late 2013.

The rest of PewDiePie’s shows and channel will remain at Maker.

More Biz

  • MGM logo

    MGM Television Expands Unscripted Team With Three Hires

    Metro Goldwyn Mayer has announced three additions to its unscripted television team. It is currently led by Barry Poznick, president of the division and Mark Burnett, chairman of MGM’s Worldwide Television Group (“Survivor,” “The Voice”). Justin Dudek has joined MGM as senior VP of physical production, Zena Van Ackeren has onboarded as VP of talent [...]

  • Wanda Sykes Silicon Valleywood

    Wanda Sykes on Doing Business With Netflix: 'They Moved That Comma'

    MENLO PARK, Calif. — Wanda Sykes wears a lot of hats as a comedian, writer, producer and entrepreneur, and that gives her a keen sense of the ever-growing content marketplace. She also has a very clear understanding of what she’s worth in dollars and cents, as she shared Tuesday in her Q&A at Variety’s Silicon [...]

  • Jussie Smollett

    Brothers Accused of Jussie Smollett Attack Sue His Attorneys for Defamation

    The two brothers who allegedly participated in a staged hate attack on Jussie Smollett have filed a defamation suit against Smollett’s lawyers, accusing the attorneys of smearing their reputations in a bid to salvage Smollett’s image. Olabinjo and Abimbola Osundairo filed suit in federal court in Illinois on Tuesday. The suit alleges that Smollett’s attorneys [...]

  • Sylvia Rhone

    Sylvia Rhone Promoted to Chairman & CEO of Epic Records

    Sony Music Entertainment today announced the promotion of Sylvia Rhone to Chairman and CEO of Epic Records. According to the announcement, in this role, Rhone will report to Rob Stringer, CEO, Sony Music Entertainment. She will lead the overall creative direction and management of Epic Records, overseeing a roster of chart-topping artists including Camila Cabello, [...]

  • silicon valleywood Wanda Sykes

    Silicon Valleywood Confab Will Mine Maximum Data Strategies

    As Apple’s recent star-studded event for its new TV streaming service demonstrated, the worlds of entertainment and technology are becoming increasingly intertwined — a convergence Variety will explore during its inaugural Silicon Valleywood Summit on April 23 in Menlo Park. Entertainment leaders will join tech giants on the latter industry’s home turf to discuss how [...]

  • Beyonce Lemonade HBO

    Beyonce’s ‘Lemonade’ Is Finally Available on Spotify and Apple Music

    As exclusively revealed by Variety last week, Beyonce’s ‘Lemonade’ album — which had been exclusively available for streaming on Tidal — is now available across all major streaming services, including Spotify and Apple Music. Upon its release in 2016, sources close to the singer said that the album would be a Tidal exclusive “in perpetuity,” [...]

More From Our Brands

Access exclusive content