×

PewDiePie Joins MLG, ‘BroKen’ to Stream Exclusively on eSports Network

PewDiePie has found a new bro in Major League Gaming.

Felix Kjellberg, who operates PewDiePie, YouTube’s most popular channel, has agreed to start streaming episodes of his series “BroKen,” exclusively on MLG.tv, starting today.

Under the agreement, new episodes of “BroKen,” which launched last month, will now appear on MLG.tv before they are posted anywhere else and replays also will air immediately following the initial stream.

In “BroKen” — PewDiePie calls his fans “bros” — Kjellberg and his friend Kenneth Morrison, who goes by the name CinnamonToastKen, discuss a variety of topics that cover gaming and YouTube trends.

During the stream, MLG.tv viewers can follow @MLG and use hashtag #BroKen to interact with the show or utilize the new MLG.tv chat feature.

The first podcast for “BroKen” has been viewed nearly 3.8 million times on YouTube, since Aug. 31.

MLG has yet to disclose when the series will regularly appear on its free, ad-supported network.

MLG.tv is available online and through MLG.tv and apps on Apple and Android devices, Xbox One and Xbox 360.

PewDiePie, with more than 30 million subscribers on YouTube, becomes the latest high-profile channel MLG has added to its digital network dedicated to gaming and eSports since Ryan “Fwiz” Wyatt rejoined the company in April as MLG’s VP of programming.

SEE ALSO: Major League Gaming, Twitch Compete to Become the ESPN of Videogames

The company counts more than 120 of the more influential leaders in the videogame space, including players, teams and leagues such as the U.K.’s Gfinity; ACL Pro, of Australia; the U.S.’ UMG; “Call of Duty” pros Nadeshot and Scumpi, and teams like OpTic Gaming, and MMA fighter Scott Jorgensen.

“We’re excited to introduce PewDiePie to the MLG.tv network as we continue to deliver exclusive content from the best producers in the world,” Wyatt said. “Our vision for MLG.tv is to make it the home for premium content and producers like PewDiePie and his show ‘BroKen.’ This type of programming deal with PewDiePie, one of the biggest stars in digital media, is a great example of the premier talent we have joining the growing MLG.tv line-up.”

SEE ALSO: If PewDiePie Is YouTube’s Top Talent, We’re All Doomed

PewDiePie is certainly a big get for MLG, whose rival Twitch was recently acquired by Amazon for $970 million last month.

Kjellberg generated $4 million in advertising revenue last year from videos on YouTube, which primarily consist of him playing videogames. His channel, now owned by Disney through the acquisition of Maker Studios, has more than 4.7 billion views. He has close to 4 million followers on Twitter, which provides MLG with a massive new base of viewers through which Kjellberg can promote its brand, which launched in late 2013.

The rest of PewDiePie’s shows and channel will remain at Maker.

More Biz

  • Netflix Reed Hastings

    Netflix Shares Dive After Q2 Stumble: Just a Hiccup or Sign of Bigger Trouble?

    Netflix badly undershot its subscriber forecasts for the second quarter of 2019 — posting its first net U.S. customer decline since 2011 while growth slowed considerably overseas. The company added 2.7 million subs worldwide, almost half as many as the 5 million it had projected. With the big miss, Netflix shares took a predictable hit, [...]

  • Photo taken July 18, 2019, from

    At Least 33 Believed Dead in Arson Attack on Japan's Kyoto Animation

    UPDATED: At least 33 people are believed to have died Thursday in an arson attack on the Kyoto Animation company in Japan, shocking a nation in which extreme violence is very rare. Citing fire officials, Japanese public broadcaster NHK said Thursday night that 20 women and 12 men were killed in the blaze, as well [...]

  • Haim Saban

    Haim Saban Pledges to Invest $500 Million to Launch Music Label

    Businessman, investor and philanthropist Haim Saban, who heads the Saban Capital Group, has pledged to invest $500 million to launch a record label. Saban Music Group (SMG) will be led by music executive Gustavo Lopez and focus on “international A&R, artist development and strategically supporting a 360 model for artists,” reads a release announcing SMG, [...]

  • Street scene Sunset Boulevard at night

    In Los Angeles, Rock and Roll Fights to Save the Sunset Strip

    On a recent Saturday evening on Sunset Boulevard, just beyond the nightly caravan of European sports cars and open-air tour buses that have seen better days, the famous Tower Records building was once again bathed in the familiar red and yellow paint job of the iconic music store that once occupied its stone-brick walls. Though [...]

  • Plume of black smoke rising from

    Universal Music Files Motion to Dismiss Lawsuit From Artists Claiming Fire Damage

    Universal Music Group filed a motion on Wednesday to dismiss a class-action lawsuit from attorneys representing Soundgarden, Hole, Steve Earle and the estates of Tupac and Tom Petty over master recordings reportedly destroyed in a 2008 fire, the extent of which was revealed last month in a New York Times article. UMG argues that the musicians cannot pursue a [...]

  • After Yet Another Rejection, What Could

    After Yet Another Rejection, What Could Be Next for Woodstock 50?

    In the wake of the Town of Vernon’s third rejection of Woodstock 50’s permit application to hold its music festival at a venue in the Upstate New York municipality, one may well wonder what the troubled event’s next move might be. In the hours after the latest rejection was announced, even the optimistic-bordering-on-unrealistic producers sounded [...]

  • US actor Kevin Spacey (C) is

    Kevin Spacey Sexual Assault Case Dropped in Nantucket

    Nantucket prosecutors have dropped a sexual assault case against actor Kevin Spacey, citing the “unavailability” of the complaining witness. Spacey had been accused of groping an 18-year-old busboy at the Club Car restaurant in July 2016. He was charged with indecent sexual assault, and a trial was set to be held in the fall. However, [...]

More From Our Brands

Access exclusive content