×

‘Outlander’ Premiere Draws Almost 1 Million Views Through Starz Multiplatform Preview

Starz’s “Outlander” premiere has drawn almost 1 million views since it debuted in a free multiplatform preview on Aug. 2, a week before its official air date on Aug. 9.

The premium cabler made the first episode of its hotly anticipated adaptation available online through starz.com, YouTube, the Starz Play app, Starz On Demand and via various cable, satellite and telco affiliates in the U.S. Starz offered similar previews of other recent dramas, “Power” and “Black Sails,” ahead of their linear airings.

According to preliminary data drawn from Starz On Demand, Starz Play, starz.com, YouTube, and Xfinity, the premiere has been watched approximately 900,000 times by more than 600,000 unique viewers, not counting On Demand orders from the cabler’s affiliates — including Time Warner, which launched a dedicated “Outlander” Enjoy Better campaign featuring the show’s stars.

SEE ALSO: Starz’s ‘Outlander’ Woos Women with Strong Female Protagonist

“We’ve heard from fans the world over who are anxiously awaiting to see how we’ve brought Claire and Jamie to life in what may possibly be the most highly anticipated series in Starz history,” Starz CEO Chris Albrecht said of their sampling rollout. “Our ‘Outlander’ sampling strategy serves the dual purpose of giving early access to the series premiere for those fans thirsting to watch it as soon as possible, as well as providing a vehicle that introduces the Starz experience to prospective new subscribers who are eager to learn all about this great new series.”

While Starz added 100,000 subscribers in the second quarter, it remains to be seen whether “Outlander” can prove compelling enough to draw new eyeballs to the pay cabler following its premiere. Starz is betting big on the lavish adaptation of Diana Gabaldon’s bestselling novel, hoping to capitalize on the “lack of female-skewing programs in the premium space,” according to Albrecht.

“Outlander” is produced by Tall Ship Productions, Story Mining & Supply Company and Left Bank Pictures in association with Sony Pictures Television. “Battlestar Galactica” helmer Ron Moore executive produces the series.

SEE ALSO: “Outlander” Two-View: A Bonny Bore or Scotch Delight?

Watch the “Outlander” series premiere below.

More Digital

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

More From Our Brands

Access exclusive content