×

Nickelodeon Sets Premiere for ‘ReactToThat’ Series from YouTube’s Fine Bros.

Nickelodeon will debut “ReactToThat,” a half-hour series from top YouTube personalities The Fine Bros., on Monday, Dec. 15.

The 13-episode series is based on Benny and Rafi Fine’s popular YouTube show “React,” in which people are shown literally reacting to a viral video. Nick’s “ReactToThat,” produced in partnership with Nick Cannon and his production company, Ncredible Entertainment, will feature celebrities and kids reacting to web videos and also participating in showdowns where they take on a challenge based on a video they just watched (like making a basketball trick shot or trying to set the world record for fastest clapping).

“ReactToThat” will regularly air Monday through Friday at 6 p.m. ET/PT through Jan. 1, 2015, on Nickelodeon. The kids’ cabler officially greenlit the show in April.

The premiere episode features YouTube stars Bethany Mota, Lia Marie Johnson (of AwesomenessTV) and Paris Smith (“Every Which Way”), plus the stars of Nickelodeon’s “Nicky, Ricky, Dicky & Dawn,” Mace Coronel and Aidan Gallagher.

It’s not Nick’s first YouTube-to-TV series. The Viacom-owned cable net last year aired a half-hour sketch comedy show last year from DreamWorks Animation’s AwesomenessTV and has developed several TV and movie projects with Lucas Cruikshank (creator of the whiny “Fred” character). Nickelodeon also ordered a TV movie based on AwesomenessTV’s “Terry the Tomboy” character played by Lia Marie Johnson.

Popular on Variety

The Fine Bros. — who have more than 10 million subscribers for their main YouTube channel — launched the “React” series three years ago, and have since generated more than 1 billion video views. This summer, the duo launched a dedicated “React” channel, which now has 2.7 million subs.

“ReactToThat” is executive produced by Nick Cannon, Michael Goldman, Benny Fine, Rafi Fine, Scott Tomlinson and Max Benator, who is The Fine Bros.’ manager and producing partner.

Separately, Fine Bros. Entertainment last week announced that it is producing an untitled feature-length teen comedy in association with Big Block Entertainment Group.

More Digital

  • Brand Storytelling 2020 Sundance

    Sundance 2020: Brand Storytelling Lineup Set for 5th Annual Media and Marketing Event

    Brand Storytelling is returning to Park City this year to host its fifth annual media and marketing event at the Sundance Film Festival, with a lineup of keynotes, panels, screenings, music performances and more. Launched in 2016, the company’s “festival within a festival” at Sundance will again bring together execs from major brands with media [...]

  • Jeff Bezos, Founder of Amazon

    Amazon CEO Jeff Bezos' Cellphone 'Hacked' Following WhatsApp Message From Saudi Crown Prince (Report)

    Amazon CEO Jeff Bezos’ cellphone was very probably “hacked” in 2018 after he received a video via WhatsApp from Saudi Crown Prince Mohammed bin Salman, according to an investigation reported in British newspaper The Guardian on Tuesday. United Nations experts plan to release a public statement Wednesday morning addressing the allegations. The Guardian reported that Bezos, [...]

  • Game of Thrones

    ‘Game of Thrones’ Sweeps Parrot Analytics’ 2nd Global TV Demand Awards

    MIAMI —  “I must check it out. I’ve been hearing a lot about the show,” host Carson Kressley (“Queer Eye”) joked at Parrot Analytics’ 2nd Global TV Demand Awards as “Game of Thrones” swept two of its biggest plaudits: Most In-Demand TV Series in the World, along with Most In-Demand Drama Series. The awards ceremony  [...]

  • Netflix - The Witcher

    'The Witcher' on Track to Be Netflix's Biggest TV Show Premiere Ever, Company Claims

    Netflix said “The Witcher,” the fantasy series starring Henry Cavill, is pacing to be its biggest first-season original TV series ever. “The Witcher,” which debuted Dec. 20 on Netflix, was chosen to be watched by 76 million customer households in the first four weeks of release, according to the company. That would appear to mean [...]

  • The Irishman

    Netflix Adds 8.8 Million Subscribers in Q4, Cites Competition for Lower U.S. Gains

    Netflix beat its forecast for overall subscriber additions for the fourth quarter of 2019, while it brought in fewer than expected U.S. streaming customers. The company added a net 420,000 streaming customers in the U.S. and 8.33 million overseas in the year-end 2019 quarter, for a total of 8.76 million net adds. Netflix had previously [...]

More From Our Brands

Access exclusive content