×
You will be redirected back to your article in seconds

Nickelodeon Sets Premiere for ‘ReactToThat’ Series from YouTube’s Fine Bros.

Nickelodeon will debut “ReactToThat,” a half-hour series from top YouTube personalities The Fine Bros., on Monday, Dec. 15.

The 13-episode series is based on Benny and Rafi Fine’s popular YouTube show “React,” in which people are shown literally reacting to a viral video. Nick’s “ReactToThat,” produced in partnership with Nick Cannon and his production company, Ncredible Entertainment, will feature celebrities and kids reacting to web videos and also participating in showdowns where they take on a challenge based on a video they just watched (like making a basketball trick shot or trying to set the world record for fastest clapping).

“ReactToThat” will regularly air Monday through Friday at 6 p.m. ET/PT through Jan. 1, 2015, on Nickelodeon. The kids’ cabler officially greenlit the show in April.

The premiere episode features YouTube stars Bethany Mota, Lia Marie Johnson (of AwesomenessTV) and Paris Smith (“Every Which Way”), plus the stars of Nickelodeon’s “Nicky, Ricky, Dicky & Dawn,” Mace Coronel and Aidan Gallagher.

It’s not Nick’s first YouTube-to-TV series. The Viacom-owned cable net last year aired a half-hour sketch comedy show last year from DreamWorks Animation’s AwesomenessTV and has developed several TV and movie projects with Lucas Cruikshank (creator of the whiny “Fred” character). Nickelodeon also ordered a TV movie based on AwesomenessTV’s “Terry the Tomboy” character played by Lia Marie Johnson.

The Fine Bros. — who have more than 10 million subscribers for their main YouTube channel — launched the “React” series three years ago, and have since generated more than 1 billion video views. This summer, the duo launched a dedicated “React” channel, which now has 2.7 million subs.

“ReactToThat” is executive produced by Nick Cannon, Michael Goldman, Benny Fine, Rafi Fine, Scott Tomlinson and Max Benator, who is The Fine Bros.’ manager and producing partner.

Separately, Fine Bros. Entertainment last week announced that it is producing an untitled feature-length teen comedy in association with Big Block Entertainment Group.

More Digital

  • The Frontier

    Conecta Fiction: Project Pitches Prizes Passed Out in Pamplona

    On Wednesday evening the Spanish city of Pamplona was overrun, not by bulls, but by hopeful TV creators who had spent the early week pitching their projects at Conecta Fiction, and who anxiously waited to find out the titles which would take home silverware. Meanwhile, “Monzón,” a Disney-Pampa-Incaa production portraying the tragic violence of Argentine [...]

  • YouTube logo

    Why Splitting Up YouTube Is a Terrible Idea

    Facing mounting pressure over failures to protect children from inappropriate content, Google is reportedly considering a number of changes to its video sharing site YouTube. The Wall Street Journal reported Wednesday that one of the ideas circulated internally was to effectively split up YouTube, and spin out all children’s content into the existing YouTube Kids [...]

  • Niantic's Harry Potter: Wizards Unite Game

    ‘Harry Potter: Wizards Unite’ to Launch This Week

    “Pokemon Go” maker Niantic is getting ready to launch its next big game: “Harry Potter: Wizards Unite” is set to launch in June 21, the company revealed in a tweet this week. The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information [...]

  • google podcast creator program

    Google, PRX Unveil Second Slate of Their Podcasts Creator Program (EXCLUSIVE)

    Roughly a year after first unveiling its podcasts creator program, Google is renewing its commitment to train budding podcasters. Together with public radio and podcast distributor PRX, Google has chosen 6 podcasters from around the world to participate in the next round of the creator program. The podcasts included in the second cohort are “37 [...]

  • Camila Cabello

    Camila Cabello Reveals Podcast Obsessions, Teases New Album at Cannes Lions

    Camila Cabello was the featured speaker at a Tuesday afternoon panel at Cannes Lions, the annual gathering of marketing, design and entertainment professionals in the south of France. Joined by Spotify chief content officer Dawn Ostroff, the talk, moderated by Variety editor Shirley Halperin, was centered around the theme of the golden age of sound [...]

  • Meg Whitman and Jeffrey Katzenberg

    Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say

    Quibi, the ambitious short-form video venture from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertisers that have committed ad spending to Quibi include Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 [...]

  • China's iQIYI Signs Content, Channel Pact

    China's iQIYI Signs Content, Channel Pact With Malaysia's Astro

    Astro Malaysia, Malaysia’s leading pay-TV operator, has struck a strategic agreement with Chinese streaming platform iQIYI. Astro obtains the exclusive rights to deliver iQIYI content on TV, on-demand and via OTT in Malaysia. It will launch the first iQIYI-branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro [...]

More From Our Brands

Access exclusive content