×
You will be redirected back to your article in seconds

Nickelodeon Greenlights TV Series ‘ReactToThat’ from YouTube’s Fine Bros.

Nickelodeon has placed a 13-episode order for “ReactToThat” from YouTube comedy team The Fine Bros., based on their popular web franchise showing kids responding to viral videos and more.

Nick will air the show later in 2014. The brothers, Benny and Rafi Fine, are working with actor-comedian-rapper Nick Cannon on the TV adaptation through his Ncredible Entertainment production company. Cannon and the Fine Bros. also are working on a pilot for the Sundance Channel that’s a pop culture riff on the “React” format.

The Fine Bros., who are affiliated with YouTube multichannel network Fullscreen, run one of the biggest channels on the website, with 8.1 million subscribers and 1.58 billion video views to date.

SEE ALSO: How Fullscreen Landed One of YouTube’s Hottest Properties: the Fine Bros.

Nickelodeon has previously procured programming based on YouTube material, including a half-hour sketch comedy show last year from DreamWorks Animation’s AwesomenessTV and projects with Lucas Cruikshank (creator of the Fred Figglehorn character).

In late 2013, the Fine Bros. struck a deal with Fullscreen, which is funding production of new content from the duo, including an untitled feature film.

“ReactToThat” exec producers are Cannon, Michael Goldman, Benny and Rafi Fine and Max Benator, who is the Fine Bros.’ manager. The Fine Bros. are repped by WME.

Popular on Variety

More TV

  • ALL RISE -- A drama that

    TV Review: 'All Rise' Starring Simone Missick

    Finding a new way to do a legal procedural is such a difficult prospect at this point that it would be hard to blame TV for giving up entirely and just going on autopilot. “All Rise,” however, both indulges the basics of the genre and finds some refreshing ways to twist them into slightly new, [...]

  • An Emmy statue is displayed during

    Expect High Heat and Traffic for Emmys Sunday

    If you work in TV, are a fan of TV, or are in fact a TV yourself, the 71st Primetime Emmys promise to be a treat. Television’s biggest awards show takes place in Los Angeles on Sunday night, with some of Hollywood’s brightest stars set to appear as the entertainment community honors the best of [...]

  • Roma Cinematography

    'Mission: Impossible - Fallout' and 'Roma' Win LMGI Awards for Motion Pictures

    Two major 2018 releases – actioner “Mission: Impossible – Fallout” and critics’ darling “Roma” – were honored for film location work by the Location Managers Guild International at a ceremony this evening at the Eli & Edythe Broad Stage in Santa Monica. The 6th Annual LMGI Awards also recognized “Chernobyl” and “Tom Clancy’s Jack Ryan” [...]

  • Viacom Channels Grab 'Seinfeld' Cable Rerun

    Viacom Channels Grab 'Seinfeld' Cable Rerun Rights

    Viacom has sealed a deal with Sony Pictures Television for the cable rights to “Seinfeld” starting in October 2021. The deal comes on the heels of a blockbuster new deal between Sony and Netflix for the streaming rights to the beloved NBC sitcom that also begins in 2021. “Seinfeld” reruns have been a staple of [...]

  • Soho House

    Soho House Lands In Downtown Los Angeles

    Warner Music, Spotify and Lyft are poised to welcome a new neighbor to downtown Los Angeles’ Arts District with Soho Warehouse, the third California outpost of the Hollywood-loved members-only club — and the largest North American opening to date. Hot on the heels of the Soho House Hong Kong debut earlier this summer, the private [...]

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Samsung Makes Bid to Keep Viewers

    Samsung Makes Bid to Keep Viewers From Skipping Fox Ad Breaks

    Fox is hoping to knit together the seconds-long divide between a TV program and the commercials that support it. During ad breaks for a few football broadcasts, tomorrow’s run of the Emmys and Wednesday’s season premiere of “The Masked Singer,” the network will kick off ad sessions with special show promos that display artistic renderings [...]

More From Our Brands

Access exclusive content