×
You will be redirected back to your article in seconds

Netflix Remains King of Bandwidth Usage, While YouTube Declines

Videogame-streaming service Twitch gains share of downstream traffic, breaking into top 15 applications by usage, according to study

Netflix, already the biggest single driver of Internet bandwidth, boosted its share of peak broadband traffic on North American broadband networks in March 2014, according to a new report.

The No. 1 subscription VOD service accounted for 34.2% of all downstream usage during primetime hours, up from 31.6% in the second half of 2013, according to network-equipment vendor Sandvine. Peak period is defined as 7 p.m. to 11 p.m. on Sandvine’s reports.

YouTube dropped to 13.2% of total peak downstream usage in March from 18.6% in the second half of 2013, according to the report. Amazon Instant Video continues to gain, but still accounts for only 1.9% of downstream traffic vs. 1.6% last fall, while Hulu usage increased slightly from 1.4% to 1.7% share.

Meanwhile, videogame-streaming service Twitch has come on like gangbusters, breaking into the top 15 applications as measured by Sandvine.

Twitch, which claims more than 45 million monthly users, represented 1.35% of all downstream bandwidth on North American fixed-access broadband networks in March 2014, compared with 0.46% last fall. That makes Twitch bigger in terms of usage than HBO Go, which represented 1.24% of downstream traffic in the first-half 2014 report. The services are very different: Twitch’s free live gameplay videos can be streamed from Microsoft Xbox and PlayStation 4 consoles, while HBO Go requires a subscription to the premium channel.

The Sandvine report also examined consumption patterns among different cohorts of users. The top 15% of bandwidth users dominate network usage in North America, accounting for 54% of total monthly network traffic in March. That group consumes on average 212 gigabytes per month, the equivalent of 100 hours of video and more than seven times the 29 GB of a typical subscriber. (Sandvine termed this top 15th percentile of users “cord-cutters,” speculating that they are relying on the Internet for video entertainment — but it doesn’t actually know whether those consumers have canceled pay TV.)

Overall, mean average usage per subscriber for wireline broadband in North America was 51.4 GB in the first half of 2014, up from 44.5 GB last fall. That increase is in line with the 30%-40% annual growth rate in bandwidth consumption ISPs are forecasting for 2014, according to Sandvine.

On North American mobile networks, YouTube led with 17.6% of peak-period downstream bandwidth, followed by Facebook with 14.0%.

Sandvine’s “Global Internet Phenomena Report 1H2014” report is based on a subset of anonymized data from its 250-plus Internet service provider customers worldwide.

More Digital

  • View of the Public Library on

    New York City Public Libraries Drop Kanopy Free Movie-Streaming Service

    Kanopy suffered a blow with the decision by New York City’s three public library systems — collectively the biggest library system in the U.S., with some 210 branches across the Big Apple — to drop the free movie-streaming service, citing high costs. As of July 1, the New York Public Library and the Brooklyn and [...]

  • Cameo

    Celebrity Video Greetings Service Cameo Raises $50 Million

    Cameo, a service that works with celebrities to sell personalized video greetings to fans, has raised a $50 million Series B round of funding led by Kleiner Perkins. The Chernin Group, Spark Ventures, Bain Capital and Lightspeeed Venture Partners participated in the funding as well. Cameo wants to use the cash infusion to grow both [...]

  • Gena Konstantinakos - Topic

    Topic Hires Viceland's Gena Konstantinakos as VP, Development and Video Programming

    Topic, First Look Media’s entertainment studio and digital destination for original content, hired veteran producer Gena Konstantinakos as VP, development and video programming. Konstantinakos hails from Vice Media’s Viceland cable channel, where she was executive producer, development and current series. At Topic, she reports to Ryan Chanatry, general manager of Topic. Konstantinakos is tasked with [...]

  • Martin Kon - YouTube

    YouTube Hires Consultant Martin Kon as VP of Strategy

    Google’s YouTube tapped Martin Kon, who has worked as a tech, media, and telecoms consultant for more than two decades, as VP of strategy. Kon, based at YouTube’s headquarters in San Bruno, Calif., reports to chief business officer Robert Kyncl. Kon will work with YouTube senior execs to help formulate the long-term vision of the [...]

  • Sonos One

    Sonos Sues Competitor Bluesound for Patent Infringement

    Smart speaker maker Sonos has sued Lenbrook Industries, the company behind the audio brand Bluesound, for patent infringement. It’s the second such lawsuit from Sonos against a competitor, which has also been using its patents to gain concessions from the makers of voice assistants. In the lawsuit filed late last week in a California court, [...]

  • tubi tv roku

    Ad-Supported Video Service Tubi Tops 20 Million Monthly Active Users

    Ad-supported video service Tubi broke its own audience records in May: Tubi, which positions itself as a free alternative to Netflix, surpassed 20 million monthly active users last month, the company said Monday. The service’s users viewed more than 94 million hours of programming in May, according to Tubi, which also claimed to have brought [...]

More From Our Brands

Access exclusive content