×
You will be redirected back to your article in seconds

Netflix Sets ‘Madagascar’ New Year’s Eve Kiddie Fake-Out Countdown Special

Netflix and DreamWorks Animation are conspiring to help parents around the globe fool their children into going to sleep before midnight strikes this New Year’s Eve.

In a new three-minute special short, King Julien — the ring-tailed lemur who stars in DWA-produced “All Hail King Julien,” the original series that is a spinoff of the studio’s “Madagascar” franchise — hosts a musical, kid-friendly countdown to midnight. The on-demand clip, obviously, can be played whenever parents feel it’s necessary.

Netflix says the clip is aimed at the 34% of U.S. parents who admitted to starting the New Year’s Eve countdown early to trick their kids into thinking it’s midnight, according to a survey conducted by Wakefield Research commissioned by the streaming-video provider.

The promo also is intended to push Netflix subs to watch “All Hail King Julien,” which launched Dec. 19 with the first five episodes. Additional installments of the animated series are scheduled to be available next year. The series is part of a larger pact between Netflix and DWA, reached in mid-2013, that represents the biggest original programming deal for Netflix to date, calling for 300-plus hours of first-run content.

The New Year’s Eve countdown clip with King Julien is slated to be available in the U.S., Canada, Latin America, the U.K., Ireland, Scandinavia, the Netherlands and France. According to Netflix, the DWA agreement does not extend to Germany, Austria or Switzerland at this point.

More Digital

  • apple music

    Verizon Bundles Apple Music With Top-Tier Unlimited Wireless Plans for No Extra Charge

    Verizon has expanded its ties to Apple — offering wireless subscribers on its two most expensive unlimited plans access to the Apple Music for no extra charge. Starting Jan. 17, Apple Music will be included in Verizon’s Beyond Unlimited and Above Unlimited plans, the telco announced Tuesday. For Apple, the bundling agreement promises to augment [...]

  • Infowars Alex Jones

    Roku Removes Infowars Channel Following Backlash

    Roku has taken the Infowars channel off its platform after the streaming device faced criticism for carrying the controversial program hosted by right-wing conspiracy theorist Alex Jones. “After the InfoWars channel became available, we heard from concerned parties and have determined that the channel should be removed from our platform,” stated the company’s tweet on [...]

  • SAMUEL L. JACKSON in Glass. M.

    ‘Glass’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “Glass.” Ads placed for the superhero thriller had an estimated media value of $9.89 million through Sunday for 1,183 national [...]

  • Snap Inc

    Snap CFO Tim Stone to Leave Company

    Snapchat corporate parent Snap Inc. is facing another major executive departure: The company’s chief financial officer Tim Stone is on his way out, Snap revealed in a regulatory filing Tuesday afternoon. Stone will stay with the company to find a new candidate for his position for the time being, according to the filing. His last [...]

  • birdbox Sandra Bullock

    Will Netflix's Latest Price Hike Spur a Customer Backlash?

    Netflix is rolling out its biggest price increase to date — including hiking the standard HD plan from $10.99 to $12.99 per month — for all subscribers in the U.S. and parts of Latin America. The obvious risk: Some customers will see the higher prices as a reason to bail on Netflix, while there’s also [...]

  • Alex Jones Infowars

    Roku Faces Criticism Over Infowars Channel

    Streaming device maker Roku faced a backlash Tuesday over its decision to carry a channel for Infowars, the controversial website of right-wing conspiracy theorist Alex Jones. The company responded by saying that Infowars wasn’t currently violating its terms of use. The uproar over Roky carrying Infowars comes a few months after most other major platforms, [...]

  • BTS 'Burn the Stage: The Movie'

    BTS 'Burn the Stage: The Movie' Documentary Set to Hit YouTube Premium Service

    “Burn the Stage: The Movie,” a documentary following K-pop group BTS on their 2017 concert tour, will be streaming on the YouTube Premium subscription service starting this Friday. The movie is based on the previous YouTube original series “BTS: Burn the Stage.” Since its release in theaters worldwide last November, “Burn the Stage: The Movie” has [...]

More From Our Brands

Access exclusive content