×

Netflix Orders ‘Winx Club’ Spinoff, as Streamer Keeps Up Kidvid Splurge

Netflix, in another move to bulk up on original children’s programming, has ordered two seasons of “Winx Club WOW: World of Winx,” a spinoff of the “Winx Club” Italian toon franchise, in which girls embark on magical journeys looking for talented kids.

The new series is produced by Italian animation studio Rainbow. “Winx Club WOW” will be exclusively available in all Netflix territories, including France and Germany. The first of the two seasons, each comprising 13 22-minute episodes, are slated to be available by early 2016 with the second to follow in the fall.

The show is the latest addition to Netflix’s kid-oriented fare — a key genre for parents to let their offspring binge-watch age-appropriate entertainment, without any advertising. The SVOD company has pacts with DreamWorks Animation, Scholastic Media, Mattel and others for original kids’ shows. The DWA deal is the biggest of the deals, covering more than 300 hours of original programming including series “Turbo FAST” and new seasons of “DreamWorks Dragons.” In addition, under a pact with Disney, Netflix will get pay-TV window rights to future theatrical releases from Pixar and Disney Animation starting in 2016.

SEE ALSO: Netflix Picks Up ‘Popples’ Kidvid Series to Debut in 2015

“‘Winx Club’ is already a very successful show on Netflix in all our territories; it’s exciting to be expanding our relationship with such a great European animation studio,” Erik Barmack, VP of content acquisition at Netflix, said in announcing the spinoff.

In “Winx Club WOW,” the girls embark on an undercover journey all around the world looking for talented kids in art, sports, music and science. “We are very happy to be building a solid and wide collaboration with Netflix, so extending it to include new and original content is fantastic news,” commented Rainbow Group president and CEO Iginio Straffi.

Under is existing pact with Rainbow Studios, Netflix offers prior seasons of “Winx Club” worldwide, as well as other Rainbow properties “PopPixie” and “Mia and Me.” Additionally, the most recent “Winx Club” movie, “The Mystery of the Abyss,” is slated to be available exclusively on Netflix in the U.S., Canada, the U.K., Ireland and France shortly after this month’s theatrical release.

As part of its efforts to ramp up kid content, Netflix in July hired Brian Wright, previously Nickelodeon’s senior VP of live-action development, to head up acquisition of kids and family programming.

Popular on Variety

More Digital

  • Bristol, CT - March 13, 2017

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

More From Our Brands

Access exclusive content