You will be redirected back to your article in seconds

Netflix Gets Dibs on ‘Clifford the Big Red Dog’ in Exclusive Pact with Scholastic

Series based on children's classic starring gigantic pooch set to bow Feb. 14

Netflix is getting in the doghouse: The Internet streamer inked a pact with Scholastic Media for exclusive streaming rights to the animated series based on beloved children’s classic “Clifford the Big Red Dog.”

The deal highlights the importance of kid programming to subscription VOD services. Netflix members in the U.S. and most territories worldwide will be able to watch the series beginning on Valentine’s Day, Feb. 14 — which also happens to be the colossal pooch’s birthday. Members in Brazil will be able to stream the series beginning in May.

Initially available under the deal are the first seasons of “Clifford the Big Red Dog,” comprising 40 episodes, and “Clifford’s Puppy Days” (25 episodes). The second seasons of both series will be available later in the spring, according to a Netflix rep.

The series is based on the best-selling book series by Norman Bridwell first published by Scholastic in 1963. The Clifford franchise has expanded to include 127 million books in print.

“We are delighted to expand our relationship with Scholastic with the addition of Clifford, one of its most popular and timeless series,” Netflix chief content officer Ted Sarandos said. “Globally recognized as the lovable role model that he is, Clifford is a great addition to our catalog of family-friendly TV shows.”

On Feb. 14, in a promo stunt timed to the show’s arrival on Netflix, Clifford (or, rather, someone in a Clifford costume) will close the NASDAQ MarketSite in New York City.

Popular on Variety

More Digital

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

More From Our Brands

Access exclusive content