×
You will be redirected back to your article in seconds

Netflix Gets Dibs on ‘Clifford the Big Red Dog’ in Exclusive Pact with Scholastic

Series based on children's classic starring gigantic pooch set to bow Feb. 14

Netflix is getting in the doghouse: The Internet streamer inked a pact with Scholastic Media for exclusive streaming rights to the animated series based on beloved children’s classic “Clifford the Big Red Dog.”

The deal highlights the importance of kid programming to subscription VOD services. Netflix members in the U.S. and most territories worldwide will be able to watch the series beginning on Valentine’s Day, Feb. 14 — which also happens to be the colossal pooch’s birthday. Members in Brazil will be able to stream the series beginning in May.

Initially available under the deal are the first seasons of “Clifford the Big Red Dog,” comprising 40 episodes, and “Clifford’s Puppy Days” (25 episodes). The second seasons of both series will be available later in the spring, according to a Netflix rep.

The series is based on the best-selling book series by Norman Bridwell first published by Scholastic in 1963. The Clifford franchise has expanded to include 127 million books in print.

“We are delighted to expand our relationship with Scholastic with the addition of Clifford, one of its most popular and timeless series,” Netflix chief content officer Ted Sarandos said. “Globally recognized as the lovable role model that he is, Clifford is a great addition to our catalog of family-friendly TV shows.”

On Feb. 14, in a promo stunt timed to the show’s arrival on Netflix, Clifford (or, rather, someone in a Clifford costume) will close the NASDAQ MarketSite in New York City.

Popular on Variety

More Digital

  • Doug Scott - Twitch

    Twitch Recruits Zynga's Doug Scott as Chief Marketing Officer

    Doug Scott is leaving as game company Zynga’s marketing boss to become Twitch’s CMO. Scott assumes the CMO role at Twitch after previous chief marketing officer Kate Jhaveri exited this summer to become the NBA’s top marketing exec. News of Scott’s hire comes less than a month after Twitch launched a redesigned logo and site, [...]

  • Carter Hansen - VidCon

    VidCon Hires Ex-AwesomenessTV Exec Carter Hansen to Head Conference Programming

    VidCon hired Carter Hansen, a founding executive at AwesomenessTV, as VP of programming to oversee conference programming and content for the internet-video events producer. In the newly created role, Hansen reports to VidCon GM Jim Louderback and will be based in Viacom’s Hollywood office. As part of overseeing programming worldwide for VidCon’s community, creator and [...]

  • The Boys Amazon Prime

    Nielsen Adds Amazon Prime Video to SVOD Measurement, With Limitations

    After two years of measuring Netflix viewing, Nielsen has now added Amazon Prime Video to the mix of subscription-streaming services it tracks — and with the same set of limitations. Nielsen’s SVOD Content Ratings originally launched in October 2017 with Netflix. According to the research firm, the addition of Amazon Prime Video measurement will let [...]

  • Gavel Court Placeholder

    Netflix Movie Scammer Admits to Defrauding Investors Out of $14 Million

    A California man has admitted to defrauding investment groups — nabbing $14 million — by falsely claiming the money would be used to produce a feature film for Netflix. On Oct. 18, Adam Joiner, 41, of Manhattan Beach, Calif., pleaded guilty to one count of wire fraud in U.S. District Court, according to federal authorities. [...]

  • netflix debt

    Netflix to Raise Another $2 Billion Through Debt to Fund Massive Content Spending

    Netflix, burning boatloads of cash with a projected $15 billion content budget for 2019, is adding to its debt load once again. On Monday (Oct. 21), Netflix announced plans to offer approximately $2.0 billion aggregate principal amount of junk bonds, in both U.S dollar and euro denominations. As of Sept. 30, Netflix reported $12.43 billion [...]

  • Bristol, CT - July 26, 2018

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

More From Our Brands

Access exclusive content