×
You will be redirected back to your article in seconds

NBCU Launches Radius Fitness Internet Subscription Video Service

NBCUniversal has launched Radius, a workout-focused video brand that will span multiple platforms, including a $10 monthly Internet subscription video-on-demand service.

The on-demand service acts like a “virtual trainer,” NBCU said, with customized workout videos developed by talent including Natalie Uhling (pictured, above), Basheerah Ahmad, Nicky Holender, Keoni Hudoba and Alex Isaly.

The service is on the Web at RadiusFitness.com and on apps for Apple’s iPhone and iPad. In addition, Radius programming will run as a three-hour weekday block of TV programming on the NBCSN sports network from 6-9 a.m. Eastern, and will become available soon through Comcast’s Xfinity On Demand.

“Radius marks an exciting evolution in the industry as we make premium fitness accessible to anyone, anywhere, anytime by leveraging our media platforms, technology, and partnerships,” NBCU president of digital Nick Lehman said. “With fitness at the epicenter of today’s pop culture, now is the perfect time to introduce a new media brand that can capture and drive the explosion of innovation in the fitness space.”

In a similar offering, Hearst this summer launched CosmoBody, a fitness SVOD service with the tagline “Get Hotter. Faster” targeted to the magazine’s female demo, priced at $9.95 per month.

NBCU’s Radius includes fitness programs ranging from beginner-level to high-intensity workouts. The service also includes programs like “10acious,” a series of 10-minute full-body workouts.

The content was developed in partnership with Dragonfly Prods., which specializes in producing fitness programs. NBCU’s LX.TV lifestyle production unit also will create fitness-related content for Radius, including segments on nutrition, motivation and fitness gear.

Comcast, NBCU’s parent company, will offer Radius members who sign up for the SVOD service through Xfinity the ability to view the service’s fitness programming via Xfinity On Demand on the TV, to be followed by mobile devices via Xfinity TV Go apps. NBCU said it’s exploring additional distribution opportunities as well.

On the sponsorship side, NBCU’s launching Radius with apparel and footwear brand Under Armour, which will work with the Peacock on co-branded original content, cross-marketing initiatives and integration between Radius and Under Armour’s connected fitness initiatives including MapMyFitness. In addition, under the pact Under Armour products will be featured throughout Radius’ programming and can be purchased online.

Popular on Variety

More Digital

  • Andrew MorseVariety's Entertainment & Techonology Summit,

    Listen: CNN Digital Chief Says Trump Doesn't Drive Traffic Success

    No subject might get as much attention across CNN’s digital properties as Donald Trump, but that doesn’t mean the news network is dependent on him for web traffic. Andrew Morse, executive VP and general manager of the AT&T-owned company’s digital operations, pointed to recent coverage of natural disasters and international incidents as more potent audience [...]

  • Jonah Hill attends the press conference

    Instagram Debuts Jonah Hill’s ‘Un-filtered’ Bullying Docu-Series (EXCLUSIVE)

    Facebook’s Instagram, as part of its anti-bullying initiatives, funded a new series directed by Jonah Hill featuring teens and young adults talking about their experiences with bullying. The four-episode “Un-filtered” goes live Wednesday (Sept. 18) on Instagram’s IGTV channel on its mobile app and the web. In the unscripted series, Hill interviews people aged 13-25 [...]

  • Plex

    Plex Signs Up Lionsgate for Upcoming Ad-Supported Video Service

    Media center app maker Plex has struck a deal with Lionsgate to add some of the studio’s movies and TV shows to its upcoming ad-supported video service. The news comes just weeks after Plex announced a similar deal with Warner Bros. “Lionsgate is one of the biggest names in the business and we know our [...]

  • Comcast Xfinity Flex

    Comcast Drops $5 Monthly Fee for Xfinity Flex Video-Streaming Set-Top for Broadband Customers

    Comcast will hand out one free set-top box for broadband subscribers to access Xfinity Flex, its video-streaming product for internet-only customers, as it looks to punch up the value of its high-speed internet business. Brian Roberts, Comcast’s chairman and CEO, announced the new strategy at Goldman Sachs’ Communacopia conference Wednesday in New York. “One of [...]

  • Facebook Portal TV

    Facebook Announces $149 Portal TV Device, 2 New Portal Smart Displays

    Facebook wants you to put a camera into your living room: The company officially unveiled its Portal TV device Wednesday that brings video chatting, augmented reality (AR) and Facebook Watch to any TV set. In addition, the company also unveiled two new Portal smart display devices that are aggressively priced to grow the company’s home [...]

  • Milford Sound, Fiordland National Park, South

    Amazon’s ‘Lord of the Rings’ Series to Shoot in New Zealand

    Amazon Studios has set New Zealand as the location for its upcoming series production of “The Lord of the Rings,” following in the footsteps of the movies made by Peter Jackson. Pre-production on the series has started, and production on the series will begin in Auckland in the coming months. “We knew we needed to [...]

More From Our Brands

Access exclusive content