×
You will be redirected back to your article in seconds

NBCU Launches Radius Fitness Internet Subscription Video Service

NBCUniversal has launched Radius, a workout-focused video brand that will span multiple platforms, including a $10 monthly Internet subscription video-on-demand service.

The on-demand service acts like a “virtual trainer,” NBCU said, with customized workout videos developed by talent including Natalie Uhling (pictured, above), Basheerah Ahmad, Nicky Holender, Keoni Hudoba and Alex Isaly.

The service is on the Web at RadiusFitness.com and on apps for Apple’s iPhone and iPad. In addition, Radius programming will run as a three-hour weekday block of TV programming on the NBCSN sports network from 6-9 a.m. Eastern, and will become available soon through Comcast’s Xfinity On Demand.

“Radius marks an exciting evolution in the industry as we make premium fitness accessible to anyone, anywhere, anytime by leveraging our media platforms, technology, and partnerships,” NBCU president of digital Nick Lehman said. “With fitness at the epicenter of today’s pop culture, now is the perfect time to introduce a new media brand that can capture and drive the explosion of innovation in the fitness space.”

In a similar offering, Hearst this summer launched CosmoBody, a fitness SVOD service with the tagline “Get Hotter. Faster” targeted to the magazine’s female demo, priced at $9.95 per month.

NBCU’s Radius includes fitness programs ranging from beginner-level to high-intensity workouts. The service also includes programs like “10acious,” a series of 10-minute full-body workouts.

The content was developed in partnership with Dragonfly Prods., which specializes in producing fitness programs. NBCU’s LX.TV lifestyle production unit also will create fitness-related content for Radius, including segments on nutrition, motivation and fitness gear.

Comcast, NBCU’s parent company, will offer Radius members who sign up for the SVOD service through Xfinity the ability to view the service’s fitness programming via Xfinity On Demand on the TV, to be followed by mobile devices via Xfinity TV Go apps. NBCU said it’s exploring additional distribution opportunities as well.

On the sponsorship side, NBCU’s launching Radius with apparel and footwear brand Under Armour, which will work with the Peacock on co-branded original content, cross-marketing initiatives and integration between Radius and Under Armour’s connected fitness initiatives including MapMyFitness. In addition, under the pact Under Armour products will be featured throughout Radius’ programming and can be purchased online.

More Digital

  • Lisa Utzschneider - IAS

    IAS Taps Ex-Yahoo Sales Boss Lisa Utzschneider as CEO of Ad-Verification Firm

    Integral Ad Science (IAS), a digital ad verification company, hired Lisa Utzschneider as CEO and board member. Most recently, she was Yahoo’s chief revenue officer, exiting Yahoo with Verizon’s acquisition of the company last year. Utzschneider starts at IAS effective Jan. 7, 2019, replacing president and CEO Scott Knoll, who after eight years in the [...]

  • ‘Bumblebee’ Again Tops Studios’ TV Ad

    ‘Bumblebee’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the second week in a row with “Bumblebee.” Ads placed for the sci-fi/action film had an estimated media value of $6.31 million through Sunday for 941 national [...]

  • Kathreen Khavari

    Kathreen Khavari Tapped by Refinery29 for 'Embrace' Comedy Pilot

    Refinery29 will begin production in 2019 on “Embrace,” a pilot from writing duo Kathreen Khavari (“Big Little Lies”) and Chuck Neal. “Embrace” will star Khavari as she comes up with an unconventional solution to prevent her Iranian immigrant parents from having to move back to Iran. Refinery29 bills the show, set in Khavari’s hometown of [...]

  • Outlander Season 4

    Starz Available for $5 a Month for Three Months Through the Holidays

    Starz is having an online holiday sale: The premium cable network is selling three months of its online streaming service for $5 per month, down from the regular price of $8.99 per month. The offer is available to new users who sign up until the end of December. Subscribers also get a 7-day free trial, [...]

  • Meg Whitman and Jeffrey Katzenberg Strictly

    Listen: Jeffrey Katzenberg, Meg Whitman Go Long on Short-Form Entertainment

    One is a legend in the media business, the other in the tech world. But together Jeffrey Katzenberg and Meg Whitman are intent on bringing the best of both worlds together for their ambitious new venture: Quibi. On the latest episode of the Variety podcast Strictly Business, the dynamic duo shared their battle plan to [...]

More From Our Brands

Access exclusive content