Nancy Tellem has joined the board of directors of e-commerce content startup Dot & Bo, co-founded by former CBS Interactive exec Anthony Soohoo.
The San Francisco-based company focuses on selling furniture and home decor. The company’s goal is to develop storytelling content that is supported by e-commerce rather than advertising.
“This is a company that has cracked the code of creating transactional content for the millennial audience,” Tellem said. ‘The content is authentic and engaging — it’s not a hard sell but the product becomes a character within the story.”
Tellem at present is president of Microsoft’s Xbox Studios but is transitioning out of the company as the software giant refocuses on its core businesses and scales back planned investments in original programming for the Xbox platform.
Soohoo and Tellem worked together during their respective stints at CBS. Before Xbox, Tellem had a long run at CBS, rising to president of CBS Network Television Entertainment Group.
Dot & Bo, founded last year, has received funding from Trinity Ventures and Oak Investment Partners, among others.