Daniel Tibbets, who once ran Bunim/Murray Prods digital media division, has joined Machinima as chief content officer, a newly created position at the online entertainment network that targets younger males.
In the role, Tibbets will oversee all of Machinima’s programming efforts, content strategy and talent development operations, program planning and scheduling, production, acquisitions, and business affairs, reporting to Chad Gutstein, Machinima’s CEO.
He also will manage Machinima’s talent development team as it tries to grow audience, gain access to production resources and funding, execute collaborations, and work with advertisers.
Machinima currently has over 24,700 channels in its network, which itself has 385 million subscribers.
Some of its more popular series include “Inside Gaming,” “ETC,” “AFK,” “Chasing the Cup,” “Battlefield Friends” and “Sanity Not Included.”
The company has recently expressed more of an interest in developing scripted series, after building a following around live action hits “Mortal Kombat: Legacy,” “Street Fighter: Assassin’s Fist,” “Halo 4: Forward Unto Dawn” and “Battlestar Galactica Blood & Chrome.”
Gutstein has been building out his executive ranks since becoming CEO in March.
Recent hires also include Tricia White as chief people officer, and Chris Riley as general counsel.
“Daniel’s content and leadership sensibilities plus his creative acumen will serve him well as we seek to build upon Machinima’s historical online video programming success,” Gutstein said. “As a M2M, we seek to align our original, talent commissioned and network programming against our fanboy and gamer focused programming strategy. Daniel’s unique combination of experiences will enable him to execute against that goal with excellence.”
While leading the digital media division at Bunim/Murray, Tibbets focused on creating original web series, branded entertainment and sales for online, web and mobile platforms.
He also has worked in the digital departments at CBS Enterprises, Papazian-Hirsch/Rysher Entertainment, Foxlab Inc., and Twentieth Television.