Legendary Entertainment has acquired Felicia Day’s digital network Geek & Sundry, and plans to develop both scripted and non-scripted TV projects and digital series with the company’s founder and star.
Financial terms were not disclosed but Geek & Sundry will pair well with Legendary’s other fan-friendly network, Nerdist Industries, run by Chris Hardwick, with both going after the same core genre and pop culture loving audience Legendary targets with its films, including this summer’s “Godzilla” and the upcoming horror pic “As Above, So Below.”
Launched in 2012, Geek & Sundry claims over 1.4 million subscribers to its YouTube network and Hulu channel (it celebrated its 1 millionth on YouTube Monday; watch the video above). It has more than 12 million fans on social media platforms.
The venture is run by Day’s business partner Sheri Bryant.
“Geek & Sundry has a passionate fan base with one of the most recognizable brands in the community,” said Bruce Rosenblum, president of Legendary Television and Digital Media. “We are thrilled to have Felicia’s talent, creativity and ingenuity become a part of our growing digital team.”
Legendary launched its in-house digital division in 2013, most recently buying rights to produce a digital series based on Capcom’s videogame franchise, “Dead Rising,” for Crackle and Content Media.
The division will provide advertising, marketing, audience development and production infrastructure to digital brands and talent, including those now part of Geek & Sundry, Legendary said.
“I am thrilled to have Geek & Sundry partner with a company I admire and that aligns authentically with my audience’s interests,” Day said. “As someone who’s been working in digital entertainment for eight years, I am excited to see my company grow with Legendary, and to be able to keep making award-winning content within the changing digital landscape,” said Day. “And as a creator, I look forward to making fantastic things together, bringing projects I am passionate about to all platforms.”
With Day, Legendary has someone more than just a YouTube star the company can build a business around.
The actress, who gained a following for her web series “The Guild,” about her life as a gamer, and digital series “Dragon Age: Redemption,” has played characters in “Buffy the Vampire Slayer,” “Eureka” and “Supernatural,” and appeared in “Bring It On Again” and Joss Whedon’s musical “Dr. Horrible’s Sing-Along Blog.”
In June, Day launched the supernatural digital series “Spooked,” on Hulu and YouTube, executive produced by Bryan Singer’s Bat Hat Harry shingle.
Day’s deal was negotiated, on behalf of Geek & Sundry, by WME and attorney Jamie Feldman.