×
You will be redirected back to your article in seconds

Legendary Buys Felicia Day’s Geek & Sundry

Network joins Chris Hardwick's Nerdist Industries, already in Legendary's portfolio

Legendary Entertainment has acquired Felicia Day’s digital network Geek & Sundry, and plans to develop both scripted and non-scripted TV projects and digital series with the company’s founder and star.

Financial terms were not disclosed but Geek & Sundry will pair well with Legendary’s other fan-friendly network, Nerdist Industries, run by Chris Hardwick, with both going after the same core genre and pop culture loving audience Legendary targets with its films, including this summer’s “Godzilla” and the upcoming horror pic “As Above, So Below.”

Launched in 2012, Geek & Sundry claims over 1.4 million subscribers to its YouTube network and Hulu channel (it celebrated its 1 millionth on YouTube Monday; watch the video above). It has more than 12 million fans on social media platforms.

The venture is run by Day’s business partner Sheri Bryant.

“Geek & Sundry has a passionate fan base with one of the most recognizable brands in the community,” said Bruce Rosenblum, president of Legendary Television and Digital Media. “We are thrilled to have Felicia’s talent, creativity and ingenuity become a part of our growing digital team.”

Legendary launched its in-house digital division in 2013, most recently buying rights to produce a digital series based on Capcom’s videogame franchise, “Dead Rising,” for Crackle and Content Media.

The division will provide advertising, marketing, audience development and production infrastructure to digital brands and talent, including those now part of Geek & Sundry, Legendary said.

“I am thrilled to have Geek & Sundry partner with a company I admire and that aligns authentically with my audience’s interests,” Day said. “As someone who’s been working in digital entertainment for eight years, I am excited to see my company grow with Legendary, and to be able to keep making award-winning content within the changing digital landscape,” said Day. “And as a creator, I look forward to making fantastic things together, bringing projects I am passionate about to all platforms.”

With Day, Legendary has someone more than just a YouTube star the company can build a business around.

The actress, who gained a following for her web series “The Guild,” about her life as a gamer, and digital series “Dragon Age: Redemption,” has played characters in “Buffy the Vampire Slayer,” “Eureka” and “Supernatural,” and appeared in “Bring It On Again” and Joss Whedon’s musical “Dr. Horrible’s Sing-Along Blog.”

In June, Day launched the supernatural digital series “Spooked,” on Hulu and YouTube, executive produced by Bryan Singer’s Bat Hat Harry shingle.

Day’s deal was negotiated, on behalf of Geek & Sundry, by WME and attorney Jamie Feldman.

More Biz

  • Netflix-logo-N-icon

    Netflix Raises $2.2 Billion Through Junk-Bond Offering

    Netflix just went deeper into hock: The company announced the pricing of unsecured bonds in a transaction raising around $2.2 billion, giving it more cash to invest in content, real estate and infrastructure. The streamer had said Tuesday that it planned to raise $2 billion through a new debt offering, bringing its long-term debt to [...]

  • Ridiculous Six

    Netflix Benefits From Changes in New Mexico's Production Incentives

    When New Mexico’s new governor, Democrat Michelle Lujan Grisham, signed SB2 in late March, the headline was that it more than doubled the annual cap on the state’s 25%- to 30%-per-project refundable film and TV tax credit, from $50 million to $110 million.  Arguably more noteworthy, however, was the new law’s provision that the cap [...]

  • Gabrielle Union Marketing Summit

    Listen: How Gabrielle Union Bet on Herself and Changed Her Brand

    Actress Gabrielle Union said she was nearly 17 years past the expiration date of her mass appeal when she got the brand partnership of her dreams. “They tell you that after 26, ‘Honey, hang it up,'” Union said on the latest episode of the Variety podcast “Strictly Business.” The episode was recorded during a keynote [...]

  • Spotify logo is presented on a

    Spotify Sued by India’s Oldest Label, Will Remove Catalog From Platform

    Just weeks after Spotify launched in India without securing rights from Warner/Chappell Music Publishing, it is being sued by the country’s oldest record label, Saregama, and will remove that company’s 120,000-song catalog from its platform within 10 days, according to reports in Inc42 and Music Business Worldwide. The streaming giant had approached the label for [...]

  • DJ Mormile and Jeff Burroughs Def

    Def Jam Appoints DJ Mormile, Jeff Burroughs to Senior Posts

    Def Jam Recordings has appointed industry veterans DJ Mormile and Jeff Burroughs (pictured above, right and left, respectively) to senior executive roles in its Los Angeles and New York offices, respectively. The announcement was made today by label Chairman & CEO Paul Rosenberg. Mormile — the L.A.-based manager who counts producer Mike Will Made It and [...]

  • Mustard Signs With Sony/ATV Music Publishing

    Mustard Signs With Sony/ATV Music Publishing (EXCLUSIVE)

    Sony/ATV Music Publishing has signed Grammy-winning songwriter, artist and producer Mustard (formerly known as DJ Mustard) to a worldwide deal. The Los Angeles-based hitmaker has worked with artists including YG, Rihanna, 2 Chainz, Drake, Migos, Chris Brown, Nipsey Hussle, Big Sean and many others, and won Best R&B Song at this year’s Grammy Awards for [...]

  • NFL-Sunday-Ticket-DIRECTV

    AT&T CEO Expects DirecTV to Keep NFL Sunday Ticket Exclusively

    AT&T believes it will hang on to DirecTV’s exclusive rights for the NFL Sunday Ticket, even as the league has said it’s considering ending the satellite operator’s exclusivity to extend the out-of-home games package to streaming platforms. “The exclusivity [of Sunday Ticket] should remain as we go forward on DirecTV,” AT&T CEO and chairman Randall [...]

More From Our Brands

Access exclusive content