Lauren Zalaznick, a former top cable exec at NBCUniversal, has joined the board of Shazam Entertainment, maker of apps that lets consumers identify music, TV shows and ads with a mobile device.

In September 2013, Zalaznick left NBCU after 12 years, where she most recently oversaw integrated media and digital networks. Prior to that she was in charge of NBCU women’s and lifestyle cablers, and built Bravo into a pop-culture force.

“Lauren’s expertise on the intersection of content, technology and data will bring tremendous value to Shazam as we pursue our mission to be the world’s leading media-engagement company,” Shazam exec chairman Andrew Fisher said in a statement.

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U.K.-based Shazam started out as a way to ID songs on the radio, and has expanded in North America to include TV programming and advertising. The company now has launched advertising initiatives in Europe, Australia and Latin America and the company plans to further expand its offerings in the coming year.

“Shazam is uniquely positioned to build on its leadership role in music, further enabling its 90-plus million active consumers to deeply engage with television content and brand offerings in dynamic ways,” Zalaznick said.

Investors in privately held Shazam include Mexican telecommunications mogul Carlos Slim, Kleiner Perkins Caufield & Byers, Institutional Venture Partners, DN Capital and Acacia Capital Partners.