×
You will be redirected back to your article in seconds

Kim Kardashian Game Mints Glu Mobile $43 Million in Three Months

Kim Kardashian Game Mints Glu Mobile $43 Million in Three Months

Kim Kardashian’s popularity isn’t showing any signs of a decline — at least not on mobile platforms.

The free-to-play app-based game “Kim Kardashian: Hollywood” has generated $43.3 million in sales from its launch on June 27 through the end of September.

Downloaded over 22.8 million times, the game enables players to live the life of an A-list celebrity, with players making in-app purchases to upgrade their characters — like a house in Malibu for $10.

It collected $1.6 million within the first five days of its launch, Glu said.

The impressive sales figure was released by San Francisco-based Glu Mobile as it announced its third-quarter results — the “Kardashian” game earned more last quarter than 10 other Glu games, which include “Deer Hunter,” “Dino Hunter” and “Diner Dash,” combined.

“Kardashian’s” success signals Glu’s future could rest on the shoulders of other celebrities. And other bold-faced names are surely considering how to make their personalities translate as a mobile game.

Glu had previously predicted that the Kardashian game would generate $200 million in sales by the end of the year. So far, it has a way to go, but that figure could be within reach now that a version of the game has been released for Android-powered devices — Google’s software is on around 80% of the world’s smart phones and tablets.

The game is now also available on Facebook.

On Apple devices alone, however, the game’s already logged over 1.2 billion sessions, with players spending over 5.7 billion minutes on the app.

It is not known just how much Kardashian is earning from the revenue-sharing deal with Glu. Analysts have put the figure at around $700,000 a day.

Regardless of exact figures, it’s a lucrative deal that Kardashian isn’t looking to leave. The celebrity inked a new three-year pact with Glu to develop the game, as well as other titles.

More Digital

  • Verizon Stream TV

    Stream TV Review: Verizon’s New Streaming Device Is One Odd Duck

    Verizon has an answer to Roku, but it’s not talking much about it: The mobile carrier quietly released a new streaming device this week that promises to bring services like HBO, Hulu and YouTube to your TV. Dubbed Stream TV, the device is a solid streamer based on Google’s Android TV platform, albeit with a [...]

  • Hulu With Live TV Full Channel

    Hulu Hiking Price of Live TV Service 22%, to $55 per Month

    Hulu is implementing its second price increase in less than a year for its Hulu With Live TV product — with the base package of 60-plus live channels increasing 22%, to $54.99 per month. The price hike on the monthly base price of Hulu With Live TV will go into effect Dec. 18 for all [...]

  • Hulu With Live TV

    Hulu Live TV Tops Sling TV as No. 1 Streaming Pay-TV Service, Analysts Estimate

    Hulu With Live TV has edged out Dish Network’s Sling TV to take the crown as the biggest virtual pay-television service in the U.S., according to new analyst estimates. They were among the only winners amid the cord-cutting carnage that slashed through the sector in the third quarter. As of the end of the third [...]

  • Mubi India

    Mubi Launches Two VoD Channels in India

    Film specialist streaming platform Mubi launched on Friday in India with two channels, Mubi India and Mubi World. The channels are available together for an introductory offer of INR 199 ($2.75) for three months. Thereafter the channels will cost INR 499 ($7) a month or INR 4788 ($66.75) annually. For Mubi India, a channel dedicated [...]

  • U.K. Producer Barcroft Studios Sold to

    U.K.-Based Producer Barcroft Studios Sold to Future in $30 Million Deal

    Barcroft Studios has been bought by Future in a £23.5 million ($30.1 million) deal. The U.K.-based production outfit specializes in factual fare for channels and platforms, and its own branded channels on the likes of YouTube. Future is a U.K.-listed print and online publishing and events business. Sam Barcroft will stay on as CEO at [...]

More From Our Brands

Access exclusive content