There will be even more coffee, comedy and cars: Sony Pictures Television’s Crackle will bring back “Comedians in Cars Getting Coffee,” created by and starring Jerry Seinfeld, for four more seasons. The four additional seasons, a total of 24 new episodes, are all sponsored exclusively by Acura. The new deal is for seasons six through nine of the series. Those will follow the previously announced fourth and fifth seasons of the show, which are set to launch early this summer and fall respectively.
Seinfeld was just one of a handful of stars touted at Crackle’s Digital Content NewFronts presentation Wednesday. Bryan Cranston opened the event to introduce “Tightrope,” a crime-noir spoof he is executive producing and Dan Patrick showed up as well to tubthump for a sports-themed “Jeopardy!” spinoff he will host that will run 52 weeks a year on the streaming service. Jeremy Renner will appear in and executive produce spy movie “Throwaways,” too.
Among its existing series, action dramas “Chosen” and “Cleaners” were renewed for additional series. All together, the new slate will total over 100 episodes of programming.
Crackle execs touted the depth of the service’s content library and its footprint on major connected TV devices. “A year ago, they were optional,” said Crackle GM Eric Berger. “Now they are the standard.”
Previous episodes of “Comedians in Cars” have featured Seinfeld’s conversations with a long list of comedy notables, including Jason Alexander, Alec Baldwin, Todd Barry, Mel Brooks, Louis CK, Larry David, Tina Fey, Ricky Gervais, Wayne Knight, Jay Leno, David Letterman, Seth Meyers, Patton Oswalt, Carl Reiner, Michael Richards, Chris Rock, Sarah Silverman and Howard Stern, among others. Since its debut in July 2012, “Comedians in Cars Getting Coffee” has delivered more than 40 million streams. Among other awards, it earned a Primetime Emmy Awards nomination in the short-format nonfiction programs category. Seinfeld is exec producer of “Comedians in Cars,” which is produced by Sony Pictures Television’s Embassy Row. CAA, which reps Seinfeld, brokered the deal with Acura.