You will be redirected back to your article in seconds

Is UltraViolet Finally Catching On with Consumers?

In a major sign of support for UltraViolet, satisfaction with the digital locker service is at nearly 90% from users, according to a new study from NPD Group.

Results from the research group’s report based on a survey conducted in February found that 82% of individuals with an UltraViolet account — there are now over 16 million — plan to continue to use the service in the future. UltraViolet launched in 2011, and is a product backed by most studios, with the exception of Disney, retailers and tech companies.

And those that do tend to buy more digital movies and TV shows than traditional consumers of home entertainment.

In fact, NPD found that a UV user is 11 times more likely to have made an electronic sell-through film purchase in the last year than those without an account.

That bodes well for studios focused on growing digital sales of their homevideo titles over VOD rentals, and as more consumers opt not to build large DVD or Blu-ray libraries at home.

According to the Digital Entertainment Group, consumers spent nearly $1.2 billion buying movies and TV shows digitally in 2013, up from $808 million in 2012. The key driver behind the jump: the growing tendency of studios to release big titles digitally two or three weeks ahead of their release on disc, a practice pioneered by Sony Pictures in 2011 and now embraced by all the majors.

UV users tend to watch films from their libraries on a TV, rather than a mobile device. Around 61% said they accessed their UV library on a TV, up from 43% in August, NPD said, with Internet-connected TVs and Blu-ray players used the most. Around 72% of UV users watch on computers, with 60% on tablets.

Earlier this month, NPD said there were 42 million U.S. households with a TV connected to the Internet, either through a videogame console, Blu-ray player, streaming service or through the TV, itself, during the first quarter. It added there are more U.S. households with streaming media players than Blu-ray disc players connected to the web.

Individuals who already have set up UV accounts tend to be active buyers of home entertainment, either way, spending three times more on home entertainment content.

“Device interoperability has always been a key value proposition of UltraViolet,” said Justin Bailey, NPD’s director, industry analysis, in a statement. “The proliferation of UV users accessing UV movies on their TV and across a broad array of connected devices demonstrates this utility,”

More Digital

  • The Secret Life of Pets 2

    ‘The Secret Life of Pets 2’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending with “The Secret Life of Pets 2.” Ads placed for the animated film had an estimated media value of $11.52 million through Sunday for 869 national ad airings [...]

  • Cory-Haik-Vice

    Vice Media Hires Cory Haik, Former Mic Publisher, as Chief Digital Officer (EXCLUSIVE)

    Vice Media has recruited Cory Haik, former publisher of digital news start-up Mic, as chief digital officer to lead the youth-culture company’s global internet businesses. Haik will be based at Vice’s Brooklyn headquarters and report to CEO Nancy Dubuc. She most recently worked at Mic, which last fall laid off virtually its entire staff before [...]

  • Snapchat logos

    Porn Studio Starts Building X-Rated Snapchat Lenses, Encourages Users to Do the Same

    Adult entertainment company Naughty America wants to use augmented reality to get the word out about its paid services. The company has begun to make Snapchat lenses featuring some of its models, and is teaching its audience to do the same. Naughty America shared three such lenses on its website (link not safe for work) [...]

  • New, Likely Cheaper Galaxy Home Speaker

    Samsung Is Getting Ready to Introduce Second Smart Speaker

    Samsung still isn’t selling its Galaxy Home smart speaker, but the company may be getting ready to introduce a second model soon: An FCC filing for an “AI speaker” suggests that the new model, like the original Galaxy Home, will be dual-branded, featuring both Samsung’s own brand name as well as that of its audio [...]

  • Streaming Placeholder

    TikTok Owner Preparing Streaming Service to Rival Spotify (Report)

    ByteDance, the Beijing-based owner of the TikTok video app, is developing a paid streaming music service aimed at the same emerging markets that Spotify and Apple are seeking to explore, according to a report in Bloomberg. The app could be introduced as early as autumn, according to the report, which adds that the company has [...]

  • VidCon-Now-Stacey-Kelly

    VidCon Launches First Original Series to Promote Creators Year-Round

    VidCon brings together thousands of fervent fans at its annual conventions, who flock to the events to see their favorite YouTubers and other digital celebs in the flesh. Now the Viacom-owned division is trying to keep the excitement burning during the VidCon off-season, too. This week VidCon is launching its first foray into original content [...]

More From Our Brands

Access exclusive content