Lionsgate tumbthumped digital opening-weekend homevideo sales of “The Hunger Games: Catching Fire,” claiming the film scored record digital numbers for the studio that were up 40% compared with the first installment of the franchise in 2012.
The studio sold 3.9 million DVD and Blu-ray copies of “Catching Fire,” flat compared with the first “Hunger Games” release in August 2012. However, Lionsgate added that Blu-Ray titles were 50% of all packaged media sales of “Catching Fire” compared with 35% of packaged media sales for the first film.
The studio did not divulge specific numbers of digital sales of “Catching Fire,” which was released on March 7. Lionsgate said the pic was No. 1 on all major digital platforms, including Apple iTunes, Microsoft Xbox, Amazon Instant Video, Walmart’s Vudu, Comcast Xfinity, Verizon FiOS, Google Play and Sony Entertainment Network.
“This is a monster opening and a tremendous result for the second film in a franchise, underscoring the enormous momentum of The Hunger Games films,” Ron Schwartz, Lionsgate president and GM of Home Entertainment Sales & Distribution, said in a statement.
“Catching Fire” has grossed $424 million at the North American box, marking the first time that two installments of a franchise grossed more than $400 million at the domestic box office. The next two Hunger Games films, “The Hunger Games: Mockingjay” parts 1 and 2, will be released on Nov. 21, 2014, and Nov. 20, 2015, respectively.