You will be redirected back to your article in seconds

Hulu Seeks Pay TV Partners

Hulu is in negotiations with U.S. pay TV operators to get a perch on set-top boxes, CEO Mike Hopkins disclosed at the streaming service’s Digital Content NewFront presentation Wednesday.

Disclosure comes on the heels of rival Netflix’s announcement last week that the service would be available on TiVo set-tops on three
small MSOs. Netflix is already available on several overseas cable operators.

The additional exposure should help broaden appeal of subscription ATM Hulu Plus, which Hopkins announced had surpassed 6 million subscribers in 2014.

Beyond the subscriber count update, there wasn’t much new information on Hulu original programming, with senior VP of content Craig Erwich a very recent addition to the staff. Hulu has already renewed its entire slate of originals last year, including “The Awesomes,” “Moone Boy,” “East Los High,” ” Behind the Mask” and “Deadbeat.”

Hopkins talked up substantial increases in the coming years for original production, premium content licensing and marketing.

Hulu also unveiled a new ad unit with Pizza Hut that allows viewers to pause a program and order a pizza.  The in-stream purchase unit rolls out next year.

Plenty of talent associated with Hulu originals and licensed content were on hand to help promote. The service including Seth Meyers, Mindy Kaling and Danny Pudi. “Saturday Night Live” cast member Cecily Strong hosted.

More Digital

  • Netflix

    Netflix Stock Closes at Record-Breaking $404.98 After Analysts Raise Price Targets

    Hulu is in negotiations with U.S. pay TV operators to get a perch on set-top boxes, CEO Mike Hopkins disclosed at the streaming service’s Digital Content NewFront presentation Wednesday. Disclosure comes on the heels of rival Netflix’s announcement last week that the service would be available on TiVo set-tops on threesmall MSOs. Netflix is already available on several overseas […]

  • Tamara Hrivnak

    Facebook’s Tamara Hrivnak Talks Company’s Music Moves: ‘We Want to Build the Future Together With You’

    Hulu is in negotiations with U.S. pay TV operators to get a perch on set-top boxes, CEO Mike Hopkins disclosed at the streaming service’s Digital Content NewFront presentation Wednesday. Disclosure comes on the heels of rival Netflix’s announcement last week that the service would be available on TiVo set-tops on threesmall MSOs. Netflix is already available on several overseas […]

  • Tim Cook, Mark Zuckerberg and Susan

    Apple, Facebook, YouTube CEOs Speak Out Against Family Separation

    Hulu is in negotiations with U.S. pay TV operators to get a perch on set-top boxes, CEO Mike Hopkins disclosed at the streaming service’s Digital Content NewFront presentation Wednesday. Disclosure comes on the heels of rival Netflix’s announcement last week that the service would be available on TiVo set-tops on threesmall MSOs. Netflix is already available on several overseas […]

  • facebook watch Studio

    Facebook Watch Aims to Reinvent TV With New Interactive Shows

    Hulu is in negotiations with U.S. pay TV operators to get a perch on set-top boxes, CEO Mike Hopkins disclosed at the streaming service’s Digital Content NewFront presentation Wednesday. Disclosure comes on the heels of rival Netflix’s announcement last week that the service would be available on TiVo set-tops on threesmall MSOs. Netflix is already available on several overseas […]

  • Outlander Episode 310

    Starz Is Coming to YouTube TV as a $9 Add-On

    Hulu is in negotiations with U.S. pay TV operators to get a perch on set-top boxes, CEO Mike Hopkins disclosed at the streaming service’s Digital Content NewFront presentation Wednesday. Disclosure comes on the heels of rival Netflix’s announcement last week that the service would be available on TiVo set-tops on threesmall MSOs. Netflix is already available on several overseas […]

  • VidCon

    Vidcon 2018: Viacom Makes Its Mark, Organizers Focus on Diversity

    Hulu is in negotiations with U.S. pay TV operators to get a perch on set-top boxes, CEO Mike Hopkins disclosed at the streaming service’s Digital Content NewFront presentation Wednesday. Disclosure comes on the heels of rival Netflix’s announcement last week that the service would be available on TiVo set-tops on threesmall MSOs. Netflix is already available on several overseas […]

  • Google Podcasts App Launches on Android,

    Google Launches Podcast Listening App on Android

    Hulu is in negotiations with U.S. pay TV operators to get a perch on set-top boxes, CEO Mike Hopkins disclosed at the streaming service’s Digital Content NewFront presentation Wednesday. Disclosure comes on the heels of rival Netflix’s announcement last week that the service would be available on TiVo set-tops on threesmall MSOs. Netflix is already available on several overseas […]

More From Our Brands

Access exclusive content