×
You will be redirected back to your article in seconds

Hulu Names Warner Bros. TV’s Craig Erwich Head of Content

Hulu announced that it has hired Craig Erwich, previously with Warner Horizon Television, as senior VP and head of content.

Erwich will officially start at the Internet TV joint venture next Monday, April 7, reporting to Hulu CEO Mike Hopkins.

As head of content for Hulu, Erwich will lead overall content development, including investments in original first-run programming, primetime programming from broadcast and cable networks, and library TV series from the U.S. and internationally.

“Craig is the perfect guy for the job — he has been developing shows and programming networks for over 20 years,” Hopkins said announcing the hire. “He has impressed me and others who’ve met him with his collaborative approach, humility and tenacity to do what he believes.”

At Warner Horizon Television (WHTV), a division of Warner Bros. Television Group, Erwich oversaw development, production and business operations since joining in 2007. Prior to joining WHTV, he was at Fox Broadcasting for 12 years. At WHTV and Fox, Erwich helped create such shows as “Pretty Little Liars,” “The Voice,” “Prison Break,” “House” and “24.”

Hulu is a joint venture of Walt Disney Co., 21st Century Fox and Comcast’s NBCUniversal.

Since Hopkins joined as CEO last October from Fox Networks, he’s been actively filling out Hulu’s exec ranks — which had been decimated since the departure of former CEO Jason Kilar last spring, coinciding with its parent companies launching a second attempt to sell Hulu. (The trio of media congloms last summer decided to retain ownership of Hulu.)

Other recent Hulu hires include: Tim Connolly, who ran Disney’s digital distribution initiatives for TV, as head of distribution; senior VP of ad sales Peter Naylor, who hails from NBCUniversal; chief technology officer Tian Lim, formerly with Sony Entertainment Network; and CFO Elaine Paul, previously Disney’s head of strategy and business development.

All told, Hulu now offers content from 514 content partners, amounting to 70,400 hours of video on its free and subscription Hulu Plus services. That includes 89,000-plus TV episodes from 3,040 TV series.

More Digital

  • hdhomerun roku app

    HDHomerun App Brings Live TV to Roku Devices

    Roku users are getting another way to watch live television with the help of their favorite streaming devices: Silicondust, maker of the HDHomerun TV tuners, has released a beta version of its HDHomerun app for Roku TVs and streaming devices. “We need to start out by saying this is very much a beta product,” the [...]

  • Vox Media

    Vox Media Staff Ratifies First Union Contract, Negotiated by Writers Guild

    Staffers at Vox Media, which includes Curbed, Eater, Polygon, Recode, SB Nation, The Verge and Vox.com, have ratified their first collective bargaining agreement with more than 90% in support. The staffers are represented by the Writers Guild of America East. Vox Media’s 350-member unit began bargaining their first contract in April 2018. The campaign to [...]

  • Joslyn Davis, Lily-Marston - Shared Media

    Clevver’s Joslyn Davis, Lily Marston Launch Their Own YouTube Media Venture (EXCLUSIVE)

    Here’s the latest chapter in the saga of Clevver, the entertainment/lifestyle YouTube network marooned by the shuttering of former parent Defy Media and subsequently snapped up by Hearst Magazines. Two of the principal creatives behind Clevver — Joslyn Davis and Lily Marston — together with Clevver Media co-founder Jorge Maldonado have launched Shared Media, their [...]

  • Money-Diaries-Refinery29

    Refinery29 to Produce Interactive Series Funded by Eko (EXCLUSIVE)

    Refinery29 has been bitten by the “Bandersnatch” bug. The millennial-female-focused digital media and entertainment company inked a pact with Eko, an interactive-video platform developer whose backers include Walmart, to produce several “choose-your-own-adventure”-style series based on Refinery29 content properties. The companies have started development on their first project: an interactive scripted adaptation of Refinery29’s popular “Money [...]

  • Dan Howell

    YouTube Star Dan Howell Comes Out as Gay: 'It Gets So Much Better'

    It’s Pride Month, and popular YouTube vlogger Dan Howell had a message for fans that he’d been working on for a year: “Basically, I’m Gay,” he shared in a video Thursday. In the 45-minute video, Howell discussed coming to terms with his sexual orientation and his thoughts on labels that people use to define themselves [...]

  • Netflix Expands Korean Content Commitment

    Netflix Expands Korean Content Commitment as Industry Deepens

    Global streaming giant, Netflix is expanding its involvement in the Korean film and TV industries by greenlighting several new shows and renewing others. “When we started three years ago, we had a high degree of confidence that Korean drama would work well in Asia, but we had no internal metrics of our own,” Korean content [...]

  • Instagram Logo

    Instagram Outage: Facebook’s Photo Sharing Service Went Down For Multiple Hours

    Instagram faced another major outage Thursday afternoon, with users from around the world reporting that they weren’t able to access Facebook’s photo sharing service via its app and website. An Instagram spokesperson told Variety around 5pm PT that the issue had been resolved: “Earlier today, a technical issue caused some people to have trouble accessing [...]

More From Our Brands

Access exclusive content