×
You will be redirected back to your article in seconds

Hulu Names Warner Bros. TV’s Craig Erwich Head of Content

Hulu announced that it has hired Craig Erwich, previously with Warner Horizon Television, as senior VP and head of content.

Erwich will officially start at the Internet TV joint venture next Monday, April 7, reporting to Hulu CEO Mike Hopkins.

As head of content for Hulu, Erwich will lead overall content development, including investments in original first-run programming, primetime programming from broadcast and cable networks, and library TV series from the U.S. and internationally.

“Craig is the perfect guy for the job — he has been developing shows and programming networks for over 20 years,” Hopkins said announcing the hire. “He has impressed me and others who’ve met him with his collaborative approach, humility and tenacity to do what he believes.”

At Warner Horizon Television (WHTV), a division of Warner Bros. Television Group, Erwich oversaw development, production and business operations since joining in 2007. Prior to joining WHTV, he was at Fox Broadcasting for 12 years. At WHTV and Fox, Erwich helped create such shows as “Pretty Little Liars,” “The Voice,” “Prison Break,” “House” and “24.”

Hulu is a joint venture of Walt Disney Co., 21st Century Fox and Comcast’s NBCUniversal.

Since Hopkins joined as CEO last October from Fox Networks, he’s been actively filling out Hulu’s exec ranks — which had been decimated since the departure of former CEO Jason Kilar last spring, coinciding with its parent companies launching a second attempt to sell Hulu. (The trio of media congloms last summer decided to retain ownership of Hulu.)

Other recent Hulu hires include: Tim Connolly, who ran Disney’s digital distribution initiatives for TV, as head of distribution; senior VP of ad sales Peter Naylor, who hails from NBCUniversal; chief technology officer Tian Lim, formerly with Sony Entertainment Network; and CFO Elaine Paul, previously Disney’s head of strategy and business development.

All told, Hulu now offers content from 514 content partners, amounting to 70,400 hours of video on its free and subscription Hulu Plus services. That includes 89,000-plus TV episodes from 3,040 TV series.

More Digital

  • Acorn TV

    AMC’s Best-of-British Streamer Acorn TV Launches in 30 New Territories

    Acorn TV launched in 30 new markets Tuesday, the biggest wave of international launches to date for the AMC-owned streaming service, which focuses on British and English-language drama. The platform is now live in Australia and New Zealand, India, Spain, the Nordics, the Benelux countries and South Africa. The international rollout started in June, when Acorn [...]

  • cinedigm

    Cinedigm Assembles Content Ahead of Bambu Launch

    Cinedigm, the operator of specialty OTT services in North America, has signed a deal with China’s Starrise Media to release several Starrise productions on its soon-to-launch Chinese content streaming service, Bambu. The company has also signed deals with Alibaba-owned Chinese streaming giant Youku to distribute 30 original Chinese feature films. The deal covers release on [...]

  • NBCU Reality Streaming Service Hayu Launches

    NBCU’s Reality Streaming Service Hayu Launches in Three New Territories (EXCLUSIVE)

    It’s easier to keep up with the Kardashians in the Belgium, the Netherlands, and Luxembourg after NBCUniversal launched its reality-TV streaming service, hayu, in those countries Tuesday. The service went live with about 6,000 episodes of unscripted fare from NBCUniversal’s lineup, including “Keeping Up With the Kardashians,” “Made in Chelsea” and “The Real Housewives” and [...]

  • Michael Uslan's U2K Becomes Asia-Hollywood Formats

    Michael Uslan's U2K Becomes Asia-Hollywood Formats Pipeline (EXCLUSIVE)

    Michael and David Uslan, the father and son producing team with credits that include “The Dark Knight” and “Sabrina: Secrets of a Teenage Witch” have struck a cluster of deals that makes them a two-way conduit for TV formats between Hollywood and Asia. U2K, a company that includes the Uslans and Jon Karas (“Believe in [...]

  • Dish Testing Flixpert Content Recommendation Service

    Dish Tests Movie Recommendations App Flixpert (EXCLUSIVE)

    Dish and its corporate sibling EchoStar have quietly been testing a movie recommendations platform called Flixpert, Variety has learned. Flixpert promises to help people find movies to watch through recommendations from friends and trusted contacts; Dish has been testing mobile apps for the service with a few hundred users. Online footprints suggest that Flixpert has [...]

  • Craig Hunegs WB

    Craig Hunegs to Exit Warner Bros. TV Group and Digital Networks (EXCLUSIVE)

    After nearly 25 years in the Warner Bros. family, Craig Hunegs is exiting his post as head of business for Warner Bros. TV Group and president of the studio’s digital networks wing. Hunegs said he has been discussing his exit with Warner Bros. chairman-CEO Kevin Tsujihara for the past several months. At a time of [...]

  • Google Placeholder

    Google Accelerates Google+ Shutdown Following New Privacy Mishap

    Google will shutter its struggling social network Google+ sooner than previously announced: The company said Monday that Google+ will shut down in April of 2019. It also disclosed a new security vulnerability that briefly exposed personal data of some 52.5 million Google+ users. The bug, which was introduced to Google+ in November, allowed developers to [...]

More From Our Brands

Access exclusive content