×

Hollywood Post Alliance, SMPTE Strike Partnership With Intent to Merge

(Palo Alto, Calif.) — Two of showbiz’s premier tech organizations, the Society of Motion Picture and Television Engineers and the Hollywood Post Alliance, have announced a partnership with the intent of merging entirely within a year.

Wendy Aylsworth, president of SMPTE, announced the alliance at the org’s Entertainment in the Internet Age conference on the campus of Stanford U.

Leaders of both orgs are cautious in describing the newly-established alliance — some joked that it’s more than dating, but less than a marriage — but their intent to merge is clear. In the short term, SMPTE will take over administrative and back-office functions from HPA while talks continue on the path toward merger.

HPA board president Leon Silverman, who is also on the SMPTE board, said the HPA will continue to be autonomous.  “I don’t think you’ll see HPA disappear within SMPTE,” he said. Whether HPA members will automatically become members of SMPTE is yet to be determined, said Aylsworth; “Those are all things that have to be worked out over the next six months.”

It’s a natural fit for both orgs. SMPTE has been concerned about increasing its membership in recent years while HPA has been interested in expanding its reach.

Aylsworth told Variety, “There are some individual members and companies that are in both organizations, but they have different memberships. The HPA is more connected to non-technical creatives and the arts and crafts surrounding the industry, and SMPTE has more of the engineering and technical side. So we think they’re very complementary that way.”

Silverman said he preferred to call the partnership “a collaboration around how our communities plan for the future of technology and the creative process.”  He said he is looking forward to SMPTE being able to extend the reach of HPA’s content and efforts beyond Hollywood.

As a result of this partnership, the HPA would be likely to take on a more global focus, possibly moving its annual February Tech Retreat out of the Palm Springs area to venues around the world. HPA may also collaborate on a day of creative-oriented programs at the beginning of SMPTE’s annual technical conference and exhibition in Hollywood this fall.

SMPTE executive director Barbara Lange said the goal is to have a single organization within a year. SMPTE’s administrative contract with HPA is nine months.

“I think the SMPTE members will be delighted with this,” said Lange, “because a lot of the technology we work on supports creatives’ work.”

“The worst thing in the world we could do is to mess something up,” said Lange. “We’re here to create a better organization for both of us.”

More Digital

  • Tiger King

    Global Content Trends Reveal Unscripted Boom, Surge in Female-Led Dramas

    Against the backdrop of a global pandemic, during which millions of self-isolating individuals are tuning into home entertainment, the trends shaping global content have never been more evident. Recent findings by London-based media research firm Ampere Analysis, which delivered a presentation as part of virtual event MIPTV Plus, reveals an unscripted boom among streamers (best [...]

  • Elton John's ‘Living Room Concert for

    Elton John's 'Living Room Concert for America' Now Streaming on YouTube

    YouTube is now streaming the benefit special “Fox Presents the iHeart Living Room Concert for America” through Wednesday at 10 p.m. ET on iHeartRadio’s YouTube Channel. The one-hour event, which debuted on Fox Sunday night, March 29, was created to help fight the spread of the coronavirus and to “celebrate the resilience and strength of [...]

  • MIDEM 2020 Conference Cancelled, Reboots as

    MIDEM 2020 Conference Cancelled, Reboots as Digital Edition

    Reed MIDEM announces that Midem 2020, which was due to take place June 2-5 in Cannes, is cancelled due to concerns about the coronavirus. The next edition of Midem will take place June 1-4, 2021, in Cannes, the organization said. “The situation related to the coronavirus is changing daily, as are government announcements and restrictions. [...]

  • Facebook

    Facebook Invests Additional $100 Million to Support News Industry During Coronavirus

    Social media giant Facebook is investing $100 million to support local news organizations during the coronavirus pandemic, in addition to its previous commitment to spend $300 million over a three-year period. Around $25 million of the new package will be emergency grant funding for local news via the Facebook Journalism Project. A further $75 million is [...]

  • Tiger King

    'Tiger King' Ranks as TV's Most Popular Show Right Now, According to Rotten Tomatoes

    Netflix has a tiger tale that has punched into the zeitgeist with “Tiger King,” stocked with a cast of real-life bizarre personalities and sinister plot twists. “Tiger Tale,” a true-crime-style docuseries that debuted March 20 on Netflix, ranks as the most popular current TV show, according to Rotten Tomatoes. It has a 97% critic’s rating [...]

  • Alex Jones

    Google Removes Infowars Android App From Online Store Over Coronavirus Misinformation

    Google on Friday removed the Android version of the Infowars app from the Google Play online store, after comments made by Infowars founder Alex Jones about the COVID-19 pandemic were deemed false and harmful. Google Play was that last major internet platform that provided an outlet for Infowars, which trades in right-wing conspiracy theories and [...]

More From Our Brands

Access exclusive content