GoTV, the Spanish-language digital entertainment company headed by Jorge Granier, has merged with Rich Hull’s Latin Anywhere to form Latin Everywhere, which brings together digital rights to a large library of Hispanic TV and feature film content with webseries and other short-form content.
Financial terms of the deal weren’t disclosed. Hull is the founder and majority investor in Latin Anywhere. Investors in each company are a group of private equity investors, which a rep declined to identify.
Granier will serve as the company’s CEO, while Hull — previously CEO of Latin Anywhere — will take on the newly created role of executive chairman. Latin Everywhere, based in Miami Beach, Fla., with offices in L.A., has 12 full-time employees in addition to Granier and Hull.
Latin Everywhere will absorb GoTV’s YouTube network, which has some 5 million subscribers and averages more than 50 million views per month. In addition, the company owns digital rights to 50,000 hours of telenovelas and films, including telenovelas from Venezuela’s RCTV.
In a joint statement, Granier and Hull said: “U.S. Hispanics are the fastest-growing demographic in America for content consumption, and the depth of our library allows us to service our audience with the best in television, film and user-generated material while streamlining advertisers to this in-demand market.”
Latin Everywhere will retain partnerships that its predecessor companies established with Hulu, Amazon, Google, Netflix and others. The company will continue to exploit format and remake rights to programming in its catalog by partnering with U.S. television producers, the model Granier executed with the CW’s “Jane the Virgin,” a one-hour drama based on RCTV telenovela “Juana la Virgen.”
L.A.-based Mitu is another digital-media player focused on the Hispanic market. The company’s investors include Upfront Ventures, Chernin Group, Allen DeBevoise and Advancit Capital; partners include Disney’s Maker Studios, Univision Communications and Televisa.