×

Google Names Susan Wojcicki CEO of YouTube

Longtime exec who heads advertising and commerce at Google to replace YouTube boss Salar Kamangar

Susan Wojcicki, one of the earliest Google employees who’s currently senior VP of ads and commerce, will become the next head of YouTube, the company has confirmed.

Wojcicki, 45, is replacing Salar Kamangar, senior VP of YouTube and video.

Google CEO Larry Page said in a statement: “Salar and the whole YouTube team have built something amazing. YouTube is a billion-person global community curating videos for every possibility. Anyone uploading their creative content can reach the whole world and even make money. Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love.”

The decision to put Wojcicki in charge of YouTube shows how important the Internet’s No. 1 video site has become to Google, and how critical it is to the company’s future growth. In 2013, YouTube generated about $5.6 billion in gross revenue — about 10% of Google total sales — and YouTube netted $2 billion (up 66% year over year) after paying content partners, according to research firm eMarketer. Google does not break out YouTube’s financial results.

Wojcicki joined Google in 1999 as the 16th employee, becoming the search engine’s first marketing exec, and founders Larry Page and Sergey Brin initially ran the company out of her garage in Menlo Park, Calif. She cut the company’s first deals to license search technology and led the initial development of Google’s image search.

In her various stints at Google, Wojcicki has overseen product management of AdSense, Google Book Search and Google Video as well as the syndication of the company’s products. Prior to Google, she worked at Intel, Bain & Co. and R.B. Webber & Co.

In October 2010, Google appointed Kamangar — the ninth employee at the company — to be CEO of YouTube, replacing cofounder Chad Hurley. Google did not say what role Kamangar will have in the company; a source said he is expected to starting and leading some early-stage ventures at the company.

Popular on Variety

More Digital

  • Tycho weather app

    This Website Creates Spotify & Apple Music Playlists Based on Your Local Weather

    Electronica musician Tycho launched a clever promotional website for his new album “Weather” this week: Visitors of Tycho’s website can use a web app to generate a playlist based on their local weather. Playlists can be saved to both Spotify and Apple Music, and consist of 25 songs, both from Tycho’s catalog as well as [...]

  • AT&T TV

    AT&T TV: An Unskinny Streaming Bundle That Looks a Lot Like Traditional Pay TV

    AT&T this week launched AT&T TV, a new subscription streaming television service that uses an Android-based internet set-top, in 10 markets. But the way it’s priced and packaged looks very similar to cable and satellite TV services — in other words, AT&T TV isn’t targeted at the cord-cutter crowd. It’s basically designed as a way [...]

  • Sofia Wylie arrives at Variety's Power

    Disney Channel Enlists Duplass Brothers for YouTube Hip-Hop Dance Series Starring Sofia Wylie

    Disney Channel’s first original scripted series made exclusively for release on YouTube is “Shook,” a hip-hop dance short-form series starring Sofia Wylie, produced by Mark Duplass and Jay Duplass. “Shook” will debut Saturday, Sept. 28, on Disney Channel’s YouTube channel. The scripted single-camera show centers on 15-year-old Mia (Wylie), who yearns to dance professionally but [...]

  • YouTube logo

    YouTube Is Getting Rid of Messaging Feature

    YouTube is killing off a feature that allowed users to share videos and other messages with each other. YouTube Messages, which was first introduced in January of 2017, will be turned off by September 18, the company announced this week. “We’re constantly reevaluating our priorities and have decided to discontinue YouTube’s native direct messaging feature [...]

  • Yara Shahidi

    Audible Teams Up With Big Names as Audio-Only Storytelling Expands

    Hobnobbing with the likes of Reese Witherspoon, Kate McKinnon and Yara Shahidi isn’t typically the gloss applied to the cerebral audiobook set, but Audible is putting the humble audio story through its own movie-makeover montage, inking high-profile development deals with entertainment names like “The Walking Dead” comics creator Skybound Entertainment, Witherspoon’s Hello Sunshine and Lorne [...]

  • Geneva Wasserman

    Condé Nast Taps Film Veteran Geneva Wasserman as SVP of Motion Pictures

    Condé Nast Entertainment hired Geneva Wasserman as senior vice president of motion pictures, overseeing development of the media company’s slate of feature film properties. Wasserman, a nearly 20-year veteran of the entertainment industry, most recently served as co-founder and executive producer of production firm Project Z Entertainment. She takes over the role at CNE after [...]

  • A view of the SK Telecom

    Korean Regulators Approve Four-Way Streaming Merger

    South Korean regulators have approved the merger of the video services of three local broadcasters and SK Telecom’s streaming app Oksusu. The new service, operating under the name Wavve will launch in September and be Korea’s largest. Proposed in January as a measure to combat the incursion of international video players, the deal was given [...]

More From Our Brands

Access exclusive content