FX Networks has launched an exclusive promotion on Microsoft’s Xbox Video ahead of Sunday’s premiere of vampire thriller “The Strain” from Guillermo del Toro.

The cabler partnered with Xbox Video to deliver a package of custom teasers, artwork, photography, behind-the-scenes videos, a fan Q&A with del Toro and an exclusive scene from the pilot, available on Xbox One and Xbox 360 systems.

The 13-episode series premieres Sunday, July 13, at 10 p.m. on FX. “The Strain” is based on the best-selling vampire novel trilogy of the same title written by del Toro (“Pan’s Labyrinth,” “Pacific Rim”) and Chuck Hogan. They are exec producing along with Carlton Cuse (“Lost”). Series is produced by FX Productions.

“The Strain” stars Corey Stoll (“House of Cards”) as Dr. Ephraim Goodweather, head of the Center for Disease Control’s Canary Team in New York City, who investigates a mysterious viral outbreak with hallmarks of an ancient and evil strain of vampirism. Cast also includes Mia Maestro, Sean Astin, Kevin Durand, Natalie Brown, Jonathan Hyde, Richard Sammel, Robert Maillet, Jack Kesy, Ben Hyland, Miguel Gomez and David Bradley.