FremantleMedia North America digital-content arm Tiny Riot entered into a pact with sister company BroadbandTV, which operates a YouTube multichannel network, to jointly create at least five digital pilots in anticipation of those becoming full series.
Under the multiyear deal, FremantleMedia’s Tiny Riot and BroadbandTV will coproduce ongoing series spanning entertainment, gaming and music content.
“BroadbandTV operates one of the leading multichannel networks in the world, with significant success across a number of key verticals including gaming, entertainment, music and lifestyle,” said Gayle Gilman, EVP of digital content for FremantleMedia North America and g.m. of Tiny Riot. “This deal further strengthens our existing relationship and demonstrates our commitment to create the very best in online content together.”
FremantleMedia North America also has a deal with YouTube fashion and beauty MCN StyleHaul to produce original digital series. FremantleMedia is owned by European entertainment conglomerate RTL Group, which also holds a majority stake in BroadbandTV (and a minority stake in StyleHaul).
In April 2014, FremantleMedia North America and BroadbandTV announced a deal under which BroadbandTV identifies and potentially blocks user-uploaded content on YouTube for more than 200 FremantleMedia shows, including “American Idol,” “The Price Is Right,” “America’s Got Talent,” “Baywatch” and “The X Factor.”