×

Fox Will Stream Super Bowl XLVIII Free to Computers and iPads

Broadcaster to offer a 'special preview' of Fox Sports Go authenticated service for the NFL championship game on Feb. 2

Fox Sports will use Super Bowl XLVIII as a showcase for its online and mobile authentication service for pay-TV subscribers, offering a free, one-day “preview” of Fox Sports Go during TV’s biggest event.

As previously reported by Variety, Fox will stream the Super Bowl — including the halftime show featuring Bruno Mars and Red Hot Chili Peppers — live from East Rutherford, N.J., on Feb. 2. This year’s NFL title game pits the Denver Broncos against the Seattle Seahawks.

The special preview of Fox Sports Go will allow all users in the U.S. to access content from 12 a.m. Eastern on Sunday, Feb. 2, until 3 a.m. Eastern on Monday, Feb. 3. The live stream of Super Bowl XLVIII will be available on iPads in the Fox Sports Go app and on desktops at FoxSportsGo.com, only within the United States. However, because of the NFL’s deal with Verizon Wireless, Fox does not have rights to stream the Super Bowl to smartphones; to watch the game on a phone, fans must to subscribe to the NFL Mobile from Verizon service.

Ordinarily, the Fox Sports Go service is accessible only to subscribers of pay-TV providers. Today, that’s limited to six providers: Comcast, AT&T U-verse, Cablevision Systems, Suddenlink, WideOpenWest and Midcontinent. Fox restricted access to the online video streams of the NFC playoff games this year to those partners.

The goal is to encourage more cable, satellite and telco TV partners to sign up for the authentication service, said Clark Pierce, senior VP of mobile and advanced platforms for Fox Sports. “We want to showcase the product. This is as good an opportunity as we’re going to get,” he said.

As for the famous Super Bowl ads, online and mobile viewers will not see exactly the same ads that appear in the TV telecast. Fox is selling the digital inventory separately from the linear feed. While the TV inventory has long been sold out since early December “we are still working on digital,” Pierce said, declining to identify advertisers for the Internet feed. (Meanwhile, both YouTube and Hulu are hosting Super Bowl ads on their websites.)

In 2012, NBC was the first broadcaster to stream the Super Bowl on the Internet for free, attracting 2.1 million users. CBS followed suit with last year’s Super Bowl, and 3 million users watched the live stream on CBSSports.com, up 43% from the previous year.

Fox’s webcast will feature two separate live streams of Super Bowl XLVIII: the English-language telecast and the Fox Deportes telecast in Spanish. That marks the first time the Super Bowl will be televised and streamed in Spanish in the U.S. Both NFL.com and SuperBowl.com will link to Fox Sports’ live stream of Super Bowl XLVIII.

The free preview of Fox Sports Go will carry additional Super Bowl-related programming, including the Fox Super Bowl Sunday Pregame Show and content from Fox Sports 1 and Fox Sports 2.

Launched in October 2013, Fox Sports Go provides live streaming of Fox Sports 1, Fox Sports 2 and select Fox Sports broadcast events and shows. Originally, Fox Sports had hoped to launch the authenticated video service when it launched the FS1 and FS2 sports networks in mid-August of last year.

Technology partners Fox is working with to stream this year’s Super Bowl include content-delivery network provider Akamai Technologies; Comcast’s ThePlatform video publishing platform; and Anvato, a provider of video-management and ad-insertion software.

Popular on Variety

More Digital

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

  • BuzzFeed - Katie Sitter

    BuzzFeed Taps Activision Blizzard's Katie Sitter as Head of HR (EXCLUSIVE)

    BuzzFeed hired Katie Sitter, most recently an HR exec at Activision Blizzard, as senior VP of people. Sitter, who starts at the company Sept. 30, will lead the BuzzFeed HR organization and oversee strategic initiatives related to organizational planning, talent acquisition, learning and development, performance management, compensation and benefits, labor relations, and diversity, equity, and [...]

  • Kano

    Kano Tipped to Launch ‘Star Wars,’ ‘Frozen’ Coding Kits

    Educational consumer electronics startup Kano is getting ready to release “Star Wars” and “Frozen” coding kits, according to regulatory filings. Recent FCC filings made by the company reveal plans to release a product called “The Force Coding Kit” as well as one called “The Disney Frozen Coding Kit.” Kano representatives didn’t respond to multiple requests [...]

More From Our Brands

Access exclusive content