×

Fox Upgrades Video App to Add Personalized Show Recommendations

Broadcaster licenses technology from U.K.-based ThinkAnalytics for new Apple iOS app

Fox Broadcasting has released a new version of its Fox Now video app for Apple devices that suggests shows users might want to watch based on their preferences and viewing history — a feature designed to keep people watching more video.

The 2.0 release of the broadcaster’s iOS app, published last week, lets anyone watch recent episodes of series including “24: Live Another Day,” “Cosmos” and “Brooklyn Nine-Nine,” the day after they air. The new user interface, aimed at letting users find and watch shows faster, is based on the iOS 7 design.

For the recommendations feature, Fox licensed technology from U.K.-based ThinkAnalytics, which heretofore has focused on pay-TV operators. Using the ThinkAnalytics engine, the Fox Now app determines that if you, say, have watched a lot of episodes of “The Simpsons,” you’re likely a big animation fan and it will then suggest recent eps of shows like “American Dad” or “Bob’s Burgers.”

“We’re personalizing multiple aspects of the experience,” said Neel Ketkar, Fox Broadcasting’s senior director of platform products.

Sony Pictures Television’s Crackle also employs the ThinkAnalytics recommendations system.

SEE ALSO: TV Everywhere Is Getting Better. But It Won’t Stop the Pay-TV Empire From Crumbling

With the upgrade, Fox is touting expanded “TV Everywhere” access available with Fox Now, providing even more current and past programming. In the past year, the number of subscribers able to access additional episodes and content via the service has more than doubled with the addition of Time Warner Cable, Cox, Cablevision and Bright House Networks; those are in addition to Comcast, Verizon, AT&T, Suddenlink and several smaller operators.

DirecTV and Charter are the biggest providers still absent from Fox’s TVE lineup. Dish Network lets subs access Fox content on the web but not on the broadcaster’s mobile apps.

In addition, Fox Now 2.0 for iOS has added a continuous-playback feature, which starts the next episode in a series automatically after a user has watched the previous episode. The app also now allows third-party ad network integration, a capability requested by marketers that want to dynamically control their creative.

Fox has not disclosed how many users it has for Fox Now. In addition to iPad and iPhone, Fox Now is available on devices include Android phones and tablets, Roku set-tops, Xbox 360 and Xbox One consoles and Samsung Smart TVs.

According to Fox, show preferences have vared greatly by platform. For example, over the past month, “24” and “Cosmos” were the most popular shows on mobile. But on Microsoft’s Xbox One, animated comedies “Family Guy” and “The Simpsons” held the top positions.

More TV

  • Alex Gansa Howard Gordon

    'Homeland' Creators Ink Multi-Year Overall Deal at Sony

    Howard Gordon and Alex Gansa have signed a multi-year overall deal at Sony Pictures Television, Variety has confirmed. The new deal means the duo will depart their longtime home at 20th Century Fox Television. In addition to Gordon and Gansa, Sony’s current roster of creators under overall deals includes Norman Lear, Anthony Hemingway, Gloria Calderon Kellett, [...]

  • Mel Robbins - Season 1 -

    'The Mel Robbins Show' Picked Up for Fall Debut in Syndication

    Sony Pictures Television announced Tuesday that “The Mel Robbins Show,” its new one-hour syndicated talk show, has been picked up by Nexstar Media Group. The show will be hosted by author and speaker Mel Robbins. It will debut in syndication on Sept. 16 and clear 90% of U.S. television households. The list of station groups [...]

  • Ken Kercheval dead

    Ken Kercheval, Cliff Barnes on 'Dallas,' Dies at 83

    Ken Kercheval, who played oil tycoon Cliff Barnes, the rival of Larry Hagman’s J.R. Ewing on “Dallas,” has died. He was 83. A spokeswoman at Frist Funeral Home in Kercheval’s hometown of Clinton, Ind., confirmed his death on Wednesday to Variety, but did not provide additional information. Kercheval and Hagman were the only two stars who [...]

  • The CW Renews ‘All American,’ ‘The

    The CW Renews ‘All American,’ ‘The 100,’ ‘In The Dark’ and ‘Roswell, New Mexico’

    The CW has announced a flurry of renewals. Three of the network’s freshman shows, “All American,” “Roswell, New Mexico” and “In The Dark,” will return for second seasons, as well as “The 100,” which gets a seventh outing. This means that all five of The CW’s first-year shows, including the previously-renewed “Legacies” and “Charmed,” have [...]

  • Gael Garcia Bernal

    Showtime Announces Cast for Gael Garcia Bernal, Jonas Cuaron Pilot 'Hombre'

    Showtime has revealed who will be joining “Mozart in the Jungle” star Gael García Bernal in the upcoming Jonas Cuarón pilot “Hombre,” which deals with undocumented immigrants. Marisé Alvarez, Greg Grunberg, Pepi Sonuga, Adriana Santos, and Noah Reyes have all been cast in the pilot, which is set to begin production at the end of [...]

  • Gil L Robertson IV and Shawn

    African American Film Critics Association Announces Inaugural TV Honors Awards Show

    The African American Film Critics Association will host the first-ever AAFCA TV Honors awards show to celebrate outstanding achievement in the field. The inaugural event will take place as a luncheon on Aug. 11 at the California Yacht Club in Marina Del Rey and present awards in seven categories. Winners will be announced on June [...]

  • Jedediah Bila Named Co-Host 'Fox &

    Jedediah Bila Named Co-Host 'Fox & Friends Weekend'

    Fox News Channel named Jedediah Bila a co-host of its weekend broadcast of “Fox & Friends,” giving the contributor a wider platform on the cable-news network. Starting this Saturday, Bilahwill join co-host Pete Hegseth, along with a rotating third co-host, on the morning program. “Jedediah’s thoughtful analysis and endearing personality have cultivated a connection with [...]

More From Our Brands

Access exclusive content