Fox Television Stations signed a deal with LiveRail, the digital-video ad exchange company Facebook acquired this summer, to sell display and video advertising inventory across its owned-and-operated stations.
The Fox TV stations group also has deals with digital-ad networks Vindico and Google’s DoubleClick Ad Exchange. The division comprises 28 stations in 17 markets, covering 37% of U.S. television homes, including seven duopolies in the top-10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C., and Houston.
“By adding LiveRail to our digital video programmatic solution, the Fox TV Stations Group extends our existing platform to better enable advertisers to target desired consumers of our video content in the credible and brand-safe environment,” Joe Oulvey, executive VP of Fox TV Stations sales, said in announcing the pact.
Facebook paid between $400 million and $500 million for LiveRail, per a TechCrunch report.
Other customers of LiveRail, founded in 2007, include Major League Baseball, CBS Interactive, ABC Family, A+E Networks, Gannett, Dailymotion and Songza. The Menlo Park, Calif.-based company claims it delivers more than 10 billion ad impressions monthly.