Fox Sports Digital and Sporting News Media said they would share content and traffic across their top sports properties, including FoxSports.com, SportingNews.com and Goal.com The partnership’s projected reach is expected to be a minimum of 55 million digital sports fans in the U.S. every month.

The partners will develop joint digital video programming and editorial content, as well as joint sales offerings, and together will expand upon each party’s native advertising executions. Fox Sports Digital will distribute FOXSports.com and Fox Sports 1 video content via the Sporting News ePlayer platform, extending the reach of Fox Sports Digital’s exclusive off-network video opportunities.

The companies said they hope to capture more sports fans seeking to complement live game broadcasts with digital video across platforms and devices.

“TV viewers are turning more and more to digital devices before, during and after watching their favorite teams play – they want to see game action they may have missed, get expert insight on what’s happening on-and-off the field, and to engage with their friends and fellow sports fans on social media,” said Juan Delgado, CEO, Sporting News Media, in a prepared statement. “This partnership capitalizes on this seismic shift and will allow us to continue leading the digital evolution in the sports industry.”

Fox Sports Digital is the umbrella entity representing 21st Century Fox’s wide array of digital US-based sports assets. FOX Sports Digital includes FOXSports.com, FOX Sports GO, Yardbarker.com, WhatifSports.com, and the digital extensions of FOX’s cable networks including the 22 regional sports networks and FOX Deportes. Sporting News Media is a Perform Group company and owns and operates SportingNews.com, the US and Canadian editions of Goal.com and the Sporting News ePlayer, which syndicates professional and collegiate digital video from the NFL, MLB, NBA, NHL, WTA, ATP, UFC, SEC, Pac-12 and Big 12 conferences across 300 leading national and local publisher sites in North America.